Daniel wants to offer visitors a bar and lounge in which they can take a breather from the deluge of impressions in the hectic exhibition halls.
“I’m picturing an uncluttered white room with a focus on details and artificial daylight. It will be a place far removed from all the inevitable stimulation at a trade fair. A narrow strip of light will create an illusion of natural sunlight and tell a story about what might lie beyond the room’s four walls. This will provide a feeling of extended perceived space, in which visitors and the object are transformed into dark silhouettes in contrast to the strong light,” explains designer Daniel Rybakken.
Daniel Rybakken grew up in Oslo but now lives and works in Gothenburg. He studied design at the Oslo School of Architecture and the School of Arts and Crafts in Gothenburg and graduated with a Master of Fine Arts. His work occupies the borderland between design, art installations and manufacturing prototypes for serial production, and his main focus is on the artificial recreation of natural light. In his conceptual project Ricochet, he examined the way light is reflected in different situations and he is frequently mentioned as one of the most interesting designers working with and fascinated by light. Daniel Rybakken has won several prestigious awards, including Bo Bedere’s Young Designer of The Year 2010, and in 2011 he won the Bruno Mathsson Award for his consistent efforts to unify form and function. In the fall of 2012, he will be in the news with an art installation for the Swedish Institute in Paris.
The idea behind Design Bar, which is a mixture of exhibition and bar, is to promote a Nordic designer or design team. In previous years, the bar has been designed by Marge Arkitekter AB, the Front design team, design duo BrobergRidderstråle, the Save our Souls duo, the Camp Site design collective, Jonas Wagell, Katrin Greiling and Lina Nordqvist. Since 2010, the Design Bar has been located with the VIP lounge by Hall A/East entrance.
Stockholm Furniture & Light Fair will take place at Stockholmsmässan 5-9 February 2013.
To find out more, please visit www.stockholmfurniturefair.com or contact:
Jessica Agert, Media Relations Manager at Stockholmsmässan, tel +46 8 749 4336, jessica.agert@stockholmsmassan.se
Cecilia Nyberg, Event Manager for Stockholm Furniture & Light Fair, tel +46 8 749 4386, cecilia.nyberg@stockholmsmassan.se
Stockholmsmässan is one of the world's leading and most flexible organisers of meetings. We offer the perfect meeting place for everything from international summits to broad public fairs. Together with exhibitors and organisers we create well-organised meetings which offer the visitor inspiration, knowledge and business opportunities. As the leading organiser in the Baltic Sea Region, we organise some 60 industry-leading exhibitions as well as around 100 national and international congresses, conferences and events anually. Every year we welcome 10,000 exhibitors, 1.5 million visitors and more than 8,000 journalists from all over the world.
Caption: For the ninth year running, the Design Bar at Stockholm Furniture & Light Fair will be created by a Nordic designer or design team. Norwegian designer Daniel Rybakken has been given the assignment in 2013.