First in Office Equipment Industry to Open Direct Office in Myanmar, Aiming to Expand Business in the Emerging Market
SINGAPORE, April 4, 2013 –Fuji Xerox Co., Ltd. established its direct business operation in Yangon, the Republic of the Union of Myanmar (hereinafter, “Myanmar”), an emerging country where high economic growth is expected. Fuji Xerox Asia Pacific Pte Ltd (Myanmar Branch) (hereinafter, “Myanmar Branch”) started its operation on April 1.
Currently, Fuji Xerox provides multifunction devices in Myanmar via a local dealer. The Myanmar Branch will provide the dealer with support in carrying out sales activities and sales consulting services, as well as make proposals for high value-added products such as high-speed color publishing systems.
To establish the Myanmar Branch, Fuji Xerox Asia Pacific Pte Ltd, which controls Fuji Xerox’s overseas operations, started a task force in October 2012, since when it has been studying the local market, needs and so forth.
Since the start of the new government in 2011, Myanmar has been promoting deregulation, which is stimulating its economy. The enactment of the new foreign investment law in 2012 will be leading to the creation of a special economic zone. The number of foreign corporations, including Japanese companies, entering Myanmar is rapidly increasing, which is likely to boost the country’s economic growth.
Fuji Xerox will offer quality proposals to foreign companies that demand similar services to those provided in their home countries, as well as products that meet the needs of national and private companies of Myanmar.
Having acquired experience and expertise in the field of document service and communication through years of operations in Japan and the Asia-Pacific region, Fuji Xerox aims to expand its business further with the establishment of its Myanmar office.
Overview of Fuji Xerox Asia Pacific Pte Ltd (Myanmar Branch)
Branch name: Fuji Xerox Asia Pacific Pte Ltd (Myanmar Branch)
Address: Unit 1508-1509, 15th floor, Sakura Tower, 339 Bogyoke Aung San Road, Kyauktada Township, Yangon, Myanmar
Representative: Yoshio Hanada
Business details: Providing support for dealer sales activities (including maintenance and customer support)
Start of operation: April 1, 2013
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About Fuji Xerox
Fuji Xerox Co., Ltd. is a 75-25 joint venture between FUJIFILM Holdings Corporation and Xerox Corporation (U.S.A.) that develops, manufactures and markets world-class office and publishing equipment/systems, digital colour/monochrome multifunction devices, as well as document management software, solutions and services in Japan and the Asia-Pacific region. It also manufactures digital multifunction devices and printers for worldwide distribution.
Founded in 1962 with its headquarter in Tokyo, Japan, the Company currently employs 45,000 people globally, and has more than 70 domestic and overseas affiliates and sales subsidiaries. More information of Fuji Xerox is available at www.fujixerox.com.
Media Enquiries:
Yvonne Tan
Communication & Promotion Manager
Fuji Xerox Asia Pacific Pte Ltd
DID: 65 6239 2739
Email: Yvonne.Tan@fujixerox.com
Shereen May Anderson
Senior Associate
The Right Spin Pte Ltd
DID: 65 6325 5936
Email: shereen@therightspin.com.sg