Cooperation to begin with Intertextile Shanghai Home Textiles – Autumn Edition (27 to 29 August 2013)
More intensive acquisition activities aimed at top European manufacturers following the successful working relationship with Milano Unica
Together with Proposte, organisers of the fair of the same name in Cernobbio (Como, Italy), Messe Frankfurt is intensifying its acquisition activities aimed at attracting more top European manufactures as exhibitors at Intertextile Shanghai Home Textiles. In this connection, the managers of the two fair and exhibition companies in Cernobbio / Como and Frankfurt am Main announced that they plan to work together on a strategic basis in the future, and will cooperate for the coming Intertextile Shanghai Home Textiles, which brings together international manufacturers of home and household textiles at the Shanghai New International Expo Centre.
“There is a growing demand for high-grade products in the Asian market. With the Proposte, we will further expand this segment at our fair in Shanghai and thus make it even more attractive for local buyers. We are convinced that all concerned will profit from this partnership and look forward to working with our Italian colleagues”, says Detlef Braun, Member of the Executive Board of Messe Frankfurt. “In this way, we will increase the global significance of the world’s second-biggest platform for home and household textiles and enrich it with outstanding presentations by leading European manufacturers.” Altogether, around 25 European manufacturers of high-quality decorative and furniture fabrics will make presentations in the new ‘Proposte China Pavilion’ at Intertextile Shanghai Home Textiles at the end of August.
Mauro Cavelli, President of Proposte, said: „The time has come for Proposte to open its doors in other countries, while still staying true to its image, high-end content and selective approach. To establish ever-closer contacts with customers, the show needs to set its sights beyond Cernobbio, exporting the great textile heritage of our exhibiting industries, for whom design, culture and beauty have become musts. Having scrutinized the various opportunities, in cooperation with Messe Frankfurt we decided on China, a huge country that has seen its economy and customs evolve at an unrivalled rate“.
Successful example: cooperation with Milano Unica
Messe Frankfurt announced it would be collaborating with Milano Unica, the organisers of the event of the same name in Milan at the beginning of 2012. Within the framework of this project, Milano Unica took part with its own exhibition stand called the ‘Milano Unica Pavilion’ in the ‘SalonEurope’ section of Intertextile Beijing Apparel Fabrics and Intertextile Shanghai Apparel Fabrics in 2012 und 2013. “Thanks to this working relationship, we were able to attract renowned Italian apparel fabrics and accessories manufacturers as exhibitors at the fairs in Beijing and Shanghai. Now, with the cooperation agreed with Proposte, we aim to continue on this successful course and attract more high-grade European manufacturers to the Asian market”, explains Braun and adds: “We will follow up on the partnerships with Milano Unica and Proposte with more strategic projects aimed at increasing the marketing opportunities for European exhibitors at Messe Frankfurt events.”
Messe Frankfurt: the world-market leader for textile trade fairs
With 40 international textile trade fairs, Messe Frankfurt is the world’s market leader for trade fairs for the textile sector. Last year, around 14,100 exhibitors and over 371,000 visitors attended textile fairs ‘made by Messe Frankfurt’ around the globe. The portfolio of events covers the entire value chain of the textile industry, from apparel fabrics and fashion, via home and contract textiles, to technical textiles, as well as the care and processing of textile products. With 1,300 international exhibitors at the last edition, Intertextile Shanghai Home Textiles is the world’s second biggest fair for home and household textiles after Heimtextil in Frankfurt am Main.
Information about the textile trade fairs of Messe Frankfurt around the world can be found at www.texpertise-network.com.
Background information on Messe Frankfurt
Messe Frankfurt is Germany’s leading trade fair organiser, with 538* million euros in sales and 1,891* active employees worldwide. The Messe Frankfurt Group has a global network of 28 subsidiaries and approx. 50 international Sales Partners, giving it a presence for its customers in more than 150 countries. Events “made by Messe Frankfurt” take place at more than 30 locations around the globe. In 2012, Messe Frankfurt organised 109* trade fairs, of which more than half took place outside Germany.
Messe Frankfurt’s exhibition grounds, featuring 578,000 square metres, are currently home to ten exhibition halls and an adjacent Congress Centre. The company is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent.
For more information, please visit our website at: www.messefrankfurt.com
* Preliminary figures (2012).
Background information on PROPOSTE, Exhibition for European manufacturers of furnishing fabrics and curtains In 1993, the most qualified Italian furnishing textiles industrialists promoted PROPOSTE.
The need for a new fair was highlighted by a careful examination of the national and international fair market. The results of this survey led to the belief by producers of furnishing fabrics and curtains that the existing fairs were no longer suited to their requirements. What was needed was a specialized and selective fair, which, starting from the consolidated made in Italy, would highlight the quality and professionalism of made in Europe: Specialized because the exhibitors are exclusively direct producers of furnishing fabrics and curtains; selective because these exhibitors share: 1) the qualification of their companies and products, 2) their professional correctness, 3) their commitment to research and development in creativity and technologies. Only textile editors, producers of upholstered furniture, wholesalers, wide distribution chains, converters, contract operators can visit Proposte. PROPOSTE 2013 is held on 7-8-9 May with 97 European exhibitors, 45 Italian and 52 foreign.
Media Contact
Jenny Lau
Direct line +852 2238 9972
Fax +852 2519 8632
jenny.lau@hongkong.messefrankfurt.com
www.messefrankfurt.com.hk
www.intertextilehome.com
