– demonstrating how a true omni-channel commerce platform can boost profits for retailers and meet affluent customers needs –
Hong Kong, 3 June 2013 –(ASIA TODAY)- hybris, the world’s fastest-growing commerce platform provider ranked “leader” by both principal analyst firms, has announced that it will showcase hybris Commerce Suite at the Retail Asia Expo 2013, from 4 to 6 June at Hong Kong Convention & Exhibition Centre (Booth H08). hybris Commerce Suite is the first commerce platform to give retailers true omni-channel capabilities on a single technology stack, and is included as a Leader in Gartner’s latest ‘Magic Quadrant for E-Commerce’ for the second year running.
Despite the global economic slowdown, Asia Pacific’s retail sales growth volume is forecast to grow 6% in 2013, with an upward trajectory expected for the industry until 2016 when the market is estimated to be worth US$11.8 trillion[1]. Asia Pacific remains a top destination for global retail chains and presents the best opportunities for growth and profits for retailers. To address the needs of increasingly affluent and demanding consumers in Asia, and align with social media, retailers are competing to attract and engage customers through channels spanning brick and mortar outlets, online stores, and smartphone apps. These retailers can benefit from the comprehensive capabilities of hybris Commerce Suite, the most complete and integrated omni-channel commerce platform available. It enables companies to execute all their direct selling processes and present a single view and consistent experience to all customers.
China is the key growth engine for Asia, and is poised to become the world’s largest online marketplace. Online retail across China generated US$210.4 billion in sales last year, up 64.7% from 2011 according to Forbes[2], and it is forecasted that by 2020 online sales will exceed those of online markets in America, Britain, Japan, Germany and France combined. hybris is well-positioned with it’s flexible, single stack commerce platform that can be easily localized and extended to meet the unique demands in the region.
Plus, hybris Commerce Suite has excellent multi-language support. In addition to offering full native back-office capabilities in Simplified Chinese, Korean and Japanese, the platform supports traditional and simplified Chinese characters, allowing storefronts to be customised to use local languages such as Mandarin, Cantonese and Taiwanese and empower retailers as they expand throughout the Greater China region.
“Though many businesses want to invest and grow in the region, especially in China, it presents formidable challenges due to its vast size, and the variety of regional markets and differing languages,” said Burghardt Groeber, Vice President Asia of hybris. “By adopting an commerce approach that integrates online, mobile and physical stores, businesses can reach consumers without having to set up shop in every city, and our ecosystem of partners ensures successful implementations and a great value for retailers implementing this business model.
hybris is the silver sponsor of Retail Asia Expo 2013, and in addition to the technology showcase, Eddy Fong, Regional Sales Manager – Greater China of hybris, will speak at an omni-channel conference on how retailers can deliver a unified customer experience across all touch points and drive omni-channel retail strategies in their business.
About hybris: the future of commerce™
hybris helps businesses on every continent sell more goods, services and digital content through every touchpoint, channel and device. hybris delivers OmniCommerce™: state-of-the-art master data management and unified commerce processes that give a business a single view of its customers, products and orders, and its customers a single view of the business.
hybris' omni-channel software is built on a single platform, based on open standards, that is agile to support limitless innovation, efficient to drive the best TCO, and scalable and extensible to be the last commerce platform companies will ever need. Both principal industry analyst firms rank hybris as a “leader” and list its commerce platform among the top two or three in the market. The same software is available on-premise, on-demand and managed hosted, giving merchants of all sizes maximum flexibility.
Over 500 companies have chosen hybris, including global B2B sites W.W.Grainger, Rexel, Thomson Reuters and 3M as well as consumer brands Starbucks, Bridgestone, P&G, Levi's, Nikon, Galeries Lafayette, Migros, Nespresso and Lufthansa. hybris has operations in 15 countries around the globe. hybris is the future of commerce™. For more information, visit http://www.hybris.com.
For further information, please contact:
Point Communications
Sally To / Candice Yu
Tel: (852) 2893 9800 / 2893 1144
E-mail: sally@pointhk.com / candice@pointhk.com