Singapore, 4th June 2013 – Golden Village (GV) Singapore, in partnership with ihub Media Pte Ltd, recently launched a first of its kind Movie Ticket Booking App on Facebook. A long-term project between the two companies, the App boasts seamless and efficient integration between GV’s Facebook Page and their GV website.
In three easy steps, users are able to: 1) select the movie and cinema of their choice; 2) create an event where they can invite friends to join them in watching the movie; and 3) advance book and purchase tickets for a more convenient movie-viewing experience.
In particular, the Create Event, Invite Friends, and Share Event features on the App help create virality, and allow users to enjoy an integrated social experience with GV.
Launched on 25 April 2013, the project took 7 months to complete—2 months in development, and 5 months to perfect User App Testing (UAT). Since then, GV’s Movie Ticket Booking App has engaged on average, more than 1800 Monthly Active Users.
“The rigorous 5-month UAT that ihub has worked with us has really paid off. It is aligned with our objective to improve engagement with members. We like how our new App makes it convenient for members to book movie tickets when they are interacting with friends on Facebook, and at the same time creatively provide us with a new channel to drive ticket sales. ” says Ching Su-Yin, GV’s Director for Marketing and Customer Retention.
George Foo, ihub Media’s Chief Operation Officer adds in, “Facebook Apps are becoming a much powerful tool as it can integrate both ecommerce and Facebook platforms, creating an integrated social experience between a Brand and its fans on a long term basis. GV’s Movie Ticket Booking App is a great example of this synthesis and we are very excited to partner with Golden Village Singapore in launching the first Ticket booking Facebook App in Singapore.”
GV has also previously worked with ihub Media on their Movie Club Giveaways App . Similarly, the project has encouraged more loyal advocates on the brand’s social networking site, and promoted a rewarding experience for users to engage more with GV.
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Stephanie Zhu
Assistant Marketing Manager
ihub Media Pte Ltd
Direct: +65 6309 9447
Fax: +65 6221 7270
Stephanie.zhu@ihubmedia.com