Another record setting edition of Beautyworld Middle East 2013 concluded recently in Dubai where it featured 1,096 exhibitors from 52 countries - a 32% increase on the previous edition – and welcomed over 25,000 trade visitors.
The enthusiastic response from trade visitors and buyers to the latest product lines, innovations and trends underlines the fact that the Middle East is indeed a thriving market for the beauty industry. Visitors frequented the exhibition across the three days from over 100 different countries. The top five visiting countries to Beautyworld Middle East 2013 after the UAE were Iran, Saudi Arabia, India, Pakistan and Kuwait.
Ahmed Pauwels, Chief Executive Officer, Epoc Messe Frankfurt, organiser of Beautyworld Middle East, said: “There is now no doubt that this is a trade fair of international significance with the right business opportunities. Discussions we had with exhibitors and VIP buyers during the fair reconfirmed this and we are certain that, together with our partners, we can continue to deliver to the industry a strategic business and networking platform.”
Summarising the show’s true standing, Katarzyna Oledzka, Export Manager for Polish Company Harper Hygienics, explained: “Beautyworld Middle East helps to reinforce the position of our cosmetics on the Middle Eastern market.” Kawthar Makahala, Founder, Be Connected International & Koko Nail, said: “The show helped us in many ways and gave us the opportunity to express our ideas to the world.” Furthermore, Siegfried Greiner, Managing Director of German company Greiner, said: “You should be here if you want to expand your business in the Middle East.”
Beautyworld Middle East 2013 not only welcomed considerably more visitors than previous editions, but the show was also significantly larger – 26% increase in space occupied – and it was also far more representative in scope. Exhibitors were appreciative of the high quality of trade buyers present at the show as well as from the large number of positive leads generated and deals signed.
Ali Hachem, Managing Director, local UAE company, Cosmetica, stated: “We are happy that we have made a lot of deals with international customers. You can meet here at Beautyworld Middle East, buyers, distributors and key players from all over the world.” And Mr. Najmaldien A. Al Anesi, Business Development Manager for Saudi Perfume & Cosmetics Company Ltd, stated: “This is the most important exhibition because it is where business is happening.” Furthermore, Gokhan Ceylan, Plant Manager of Turkish company Farmasi, said: “We already made deals with 4 distributors from around the world. The grouping of countries is perfect and the layout was amazing.”
23 International Pavilions
This year’s exhibition featured 23 International Pavilions from all corners of the globe with China, Turkey, France, Germany, Italy and Spain amongst the largest of these. The addition of first time pavilions such as Poland, California, Bahrain and Morocco is another testament to the show’s international reach. Other pavilions included the US, India, Thailand, Korea, Taiwan, United Kingdom, Brazil, Egypt, Hong Kong, Jordan, Pakistan, Hungary and Indonesia.
Making its debut at the exhibition was the Californian Pavilion which was met with great enthusiasm. Rachel Sandoval, Program Specialist, International Trade Coordinator, said: “The show feels very good, because of the energy that it brings. We’re very happy with the steady flow of the visitors and buyers.”
Supported by Tamkeen, the Bahrain Pavilion was another first and companies were very satisfied. Mr. Hussain Hamad, General Manager of Nazih Palace, said: “The beauty industry is rapidly increasing with a wide range of investments here.”
Representing the 6th most often exported European cosmetics worldwide, many of the exhibiting companies in the Poland Pavilion have adapted their offerings to suit the local market. Monika Skotarek-Hogan, Export Specialist at Ziaja Ltd, stated: “Our showcase took into account the specific climate conditions and the high popularity of beauty parlours, spas and hotels in the region.”
International Product Launches
There were numerous product launches by international brands across the exhibition. Not surprising, the French Pavilion was very active with a wide range of international product launches. Les LaboratoiresPhytodia announced the launch of its organic cosmetic line Nature is Future. Régis Saladin, Chief Executive and Scientific Officer of Phytodia, stated: “The launch of Nature is Future at Beautyworld Middle East in Dubai acknowledges the fact that the Middle East market is a fast growing market for sophisticated cosmetics, with Dubai being an excellent business hub and springboard to access the regional markets.”
Similarly, speaking about the launch of SpaBike at the exhibition, Nathalie Abi Khalil, Manager of Spabulous Solutions, said: “We are extremely pleased with the response to the Spabike here. The quality of trade visitors to our stand has been great”.
Atelier de Parfums, launched the world’s first certified Halal fragrance during the show. Mr. Hermann J. Portner, President & CEO of Atelier des Parfums, said: “We are here in Dubai for the first time at Beautyworld Middle East and we will make Dubai the hub for this entire region.” Furthermore, it was a first in the region for fragrance company Blackbird, part of the Elements Dubai showcase. Founder, Nicole Miller, said: “Visitors have been very interested in our products.”
Additional show features
Aside from the 8 halls of 1,000+ exhibitors showcasing a wide range of products and services across the exhibition’s four main focus areas – Hair, Nails & Accessories, Cosmetics, Skincare & Fragrance, Machinery, Packaging & Raw Materials and Professional Equipment & Spa, the fair also included a wide range of special features in collaboration with industry partners.
A big hit with trade visitors was the newly launched Beautyworld Middle East Boutique, which was a showcase of exclusive luxurious brands. The Elements showcase within the Boutique area was also a great success with exclusive fragrance owners from around the world featuring their avant garde collections.
Jeffrey Lawson, one of the co-founders of Elements, stated: “Elements Dubai, the first international Elements in cooperation with Beautyworld Middle East was a tremendous success. We were able to connect major and coveted buyers, retailers and distributors from the Middle East, Europe and Asia with the prestigious brands we presented. We are already planning for a more comprehensive and larger Elements Dubai 2014.”
Madi International brought the Walk of Beauty for the 8th consecutive year. Mr. Mohammed Madi, President, Madi International, said: “We received lots of clients from the GCC and other Middle East countries through the fair.”
Long term exhibitor Nazih Group, organiser of the popular nail competition, Nail It! By OPI, was equally happy with the exhibition. Mr. Nazih Hamad, CEO, said: “Beautyworld Middle East is the right place in the MENA market for the beauty industry and we never miss it.”
The Hair Education stand by Salon Educators in conjunction with MyHairDressers.com was constantly busy during the three day fair. During the fair world leading vocational education organisation City & Guilds awarded Salon Educators exclusive rights in the region to run their City & Guilds VRQ courses.
As part of new feature Tone It! by Pantone, the latest colour trends of the season created a buzz with beauty professionals from around the region. Carola Seybold, Head of Marketing EMEA for Pantone, said: “Beautyworld Middle East is a wonderful show, it has been an amazing experience.”
Furthermore, the Organic Masterclass that provided vital insights on the natural and organic beauty business, as well as the Spa & Salon Management Summits were also well received by attending delegates. Other show features included a make up competition – Face It! by Eva Garden and the Fragrance Station.
-ENDS-
Media Contact
Roisin Bailey
Tel. +971 4 38 94 551
Fax +971 4 35 85 522
Roisin.bailey@uae.messefrankfurt.com
