New Theme Zones, Fashion Forecasts, Highlight Fair’s 20th Edition
8 July 2013 – Some 1,268 exhibitors from 20 countries and regions are on hand for the 20th HKTDC Hong Kong Fashion Week for Spring/Summer, which opened today and continues through 11 July at the Hong Kong Convention and Exhibition Centre.
The four-day fair, organised by the Hong Kong Trade Development Council (HKTDC), welcomes first-time exhibitors from Canada, Poland and Russia. The Chinese mainland, India, Indonesia, Japan, Macau and Taiwan are presenting group pavilions.
International Buyers
Nearly 90 buying missions from 45 countries and regions are in Hong Kong for the show. They include nearly 5,000 buyers from 3,376 companies, among them: Australia’s House of Quirky, Brazil’s Cavalera, the Chinese mainland’s VANCL, Japan’s AEON, Poland’s Top Secret, Russia’s Ledi Sharm and South Africa’s Truworths Ltd.
Men in Style
Fair highlights include three new product zones: Men in Style, Packaging and Design and the Small-Order Zone, which features about 150 garment racks and showcases offering buyers products in small quantities.
Returning product zones include Brand Name Gallery, Bridal & Evening Wear, Denim Arcade, Fashion Gallery, Garment Mart, Infant & Children’s Wear, International Fashion Designers’ Showcase, Salon of Scarves & Shawls and World of Fashion Accessories.
Designer Collections on Show
Special events include today’s Fashionally Collection #2, which showcases the collections of 14 past winners and finalists of the Hong Kong Young Fashion Designers Contest. The Hong Kong Polytechnic University today is staging an MA Graduation Show spotlighting the collections of student designers. Tomorrow, the Designers’ Collection Show will present designer collections from Hong Kong, Indonesia, Japan, the Philippines and Singapore, while the Chinese University fashion show will showcase the creations of students in its Higher Diploma Programme in Fashion Design and Product Development. The Brand Collection Show, 10 July, will feature Indonesia’s Gregorius Vici and Angela Chung.
Feet First
During the four-day fair, 13 fashion parades will present new clothing and accessories. Among them, the Federation of Hong Kong Footwear is displaying the designs of its Shoe Fountain project, which paired 11 local designers with footwear manufacturers to produce original creations.
Cosmetic brand M.A.C Senior Artist Ryuko Lau and hairstylist Marco Chan will demonstrate the latest make-up and hairstyling trends on 10 July.
Market Trends
Ten seminars and buyer forums are taking place over the first three days of the fair. Today, United States trend forecaster Fashion Snoops presents its 2014 spring/summer women’s fashion trends, along with key directions for fall/winter 2014/15 and much else, while United Kingdom trend forecaster WGSN spotlights its 2014/15 fall/winter trends and design directions.
Other highlights include tomorrow’s Stylesight LIVE Global Tour in Hong Kong and, on 10 July, Peclers Paris’ 2014/15 fall/winter trends covering ready-to-wear, knitwear and fashion accessories for men and women.
City Fashion Promotion
In addition, the LUV HK Fashion promotion, 8-21 July, presents fashion shows, make-up and hairstyling demonstrations, shopping discounts and offers and other activities in cooperation with local fashion retailers and industry professionals. The event is organised by FASHIONALLY.com, whose website (http://www.fashionally.com/) includes a Hong Kong fashion map displaying information on select fashion stores offering local design in the city. During the LUV HK Fashion promotion, shoppers can enjoy discounts at the featured shops.
Fair Website: http://www.hktdc.com/hkfashionweekss
Hong Kong Young Fashion Designers' Contest: http://www.fashionally.com/
Media Enquiries
Please contact the HKTDC's Corporate Communication Department:
Joe Kainz
Tel: (852) 2584 4216
Email: joe.kainz@hktdc.org