Incorporation of Williams Lea Marketing Solutions enables Tag to evolve and grow its business on a global scale
HONG KONG, July 18, 2013 /PRNewswire/ -- Global brand services agency Tag has re-launched, incorporating the marketing services arm of its parent group Williams Lea. The new combined offering bolsters Tag's existing design, production and marketing services capabilities, providing clients in Asia Pacific with a powerful combination of brand consistency and efficiency to develop and distribute marketing campaigns across international markets.
Todd Handcock, Asia Pacific CEO for Tag Worldwide, comments: "For CMOs and brand managers in Asia Pacific, a core concern is improving speed to market in response to rapid business growth while ensuring brand consistency across diverse markets, cultures and languages. Managing this in a complex region where capabilities are still developing and budgets are under increasing pressure is an on-going challenge. Tag has a rich history of working with brands and agencies to manage and deliver campaigns cost-effectively. The demand for more efficient and effective marketing creates new opportunities that Tag is well-placed to address."
As part of its launch today, the company is also announcing a full brand refresh complete with a new logo and website which can be located at www.tagworldwide.com. The site provides an overview of Tag's suite of new and existing assets and services -- including international campaign adaption, brand stewardship and strategic sourcing -- in addition to explaining its approach to deliver marketing efficiency and campaign visibility for both procurement and marketing professionals.
Bringing together the strength of Williams Lea, the world's largest independent print sourcing and management company, and Tag's position as a leading brand services company, its global client base of 120,000 marketers will benefit from a wider suite of services and economies of scale.
Handcock continues: "Asia Pacific is a challenging environment for multinationals to execute global and regional brand campaigns. I am confident that Tag will enhance the ability to negotiate this landscape, allowing them to focus on their core strengths delivering brand consistency, speed to market and cost efficiencies.
About Tag
Tag is a brand services company that manages and implements global communications campaigns. Our clients -- over 47 of the world's top 500 brands across more than 120 different countries -- trust us to bring control and consistency to their campaigns, taking them to market quickly and effectively. Our people, experience and scale allow our client base of over 120,000 marketers to focus on realising the potential of their brands. www.tagworldwide.com
About Williams Lea
Tag is part of the Williams Lea Group, a leading business services company. The Group employs approximately 11,500 staff across the globe, with key locations in the Americas, EMEA and Asia Pacific and is owned by Deutsche Post DHL. http://www.williamslea.com
Source: Tag Worldwide