HONG KONG Aug 2, 2013 – FOX International Channels (FIC) is excited to unveil Star World’s stylish and sophisticated new look. Star World, one of Asia’s premiere entertainment channels presenting trend-setting and compelling stories, has been given an image upgrade to match that of its glamorous target audience; young professional females who appreciate an alluring, captivating style that embodies the versatility of women everywhere.
First launched in 1994, Star World has grown to become one of the leading female-oriented channels across the region. Currently enjoyed in over 30 million homes across Asia and the Middle East, Star World broadcasts a hugely popular and diverse choice of comedies, drama, reality and talent shows as well as live award events to appeal to the superior entertainment tastes and expectations of its audience.
The recent makeover sees Star World mature to equal its demographic, incorporating strong visual elements to stay on-trend and embody the essence of the channel; fun, feminine and glamorous. The new graphic signature of the channel features bold lines to represent the channel and its audience as trail-blazers; inspirational women who are powerful and impressionable. Dots are also incorporated as an image of chic sophistication that can represent individuality when they stand alone or the strength of women when placed together. To fully complement the stylish, confident update and align Star World completely with young female professionals across Asia, bursts of colour and texture are worked in cleverly through the appearance of cosmetics. This adds depth and emphasis to the composition through multi-faceted levels of style and elegance.
The channel update has been worked into every element of on-air and off-air presentation, from Star World’s logo to print and billboard advertisements, providing what Star World’s Director, Sun Young Moon, describes as, “a total entertainment experience. Star World continues to evolve and deliver the utmost in trend-setting and stylish entertainment for our target audience, immersing them in a world that mirrors their lives and aspirations.”
In line with the graphics refresh, Star World will demonstrate its continuing commitment to deliver the best entertainment package possible, with more new and exciting programmes gracing the airways in the coming months. These include the second cycle of FIC’s original production, Asia’s Next Top Model, Apartment: Design Your Destiny and the forthcoming season of MasterChef US in September 2013, hit comedies like New Girl and How I Met Your Mother in November and many more to be announced in the coming months.
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About Star World
Distinguished by a lineup built on the hottest and sought-after US and international dramas, comedies, reality shows and special live events, Star World sets the trends across the Asian television landscape. The channel targets affluent young female viewers and keeps them ahead of the curve by offering a plethora of exclusive and guaranteed first-run programming. Get only the best from Asia’s most glamorous channel.
For more information, please visit www.starworldasia.tv.
About FOX International Channels
FOX International Channels (FIC) is 21st Century FOX’s international multi-media business. We develop, produce and distribute 300+ wholly- and majority-owned entertainment, factual, sports, movie and lifestyle channels across Latin America, Europe, Asia and Africa, in 48 languages. These networks and their related mobile, non-linear and high-definition extensions, reach over 1.6 billion cumulative households worldwide.
In Asia, FIC operates or distributes 30+ channel brands, including the FOX, STAR and National Geographic brands, with over 100 feeds across 14 markets. As the leading pay-TV network in the region, we reach more than 550 million cumulative subscribers across Asia Pacific and the Middle East with offices in Hong Kong, China, Taiwan, Japan, Korea, Singapore, Malaysia, Indonesia, Philippines, Thailand, Vietnam, India, Australia, New Zealand and the UAE. For more information, please visit www.foxinternationalchannels.com.
This press release was issued on behalf of FOX International Channels Asia by Tactic Public Relations Limited (Tactic). For further information, please contact:
FOX International Channels
Kelly Jang
Director
Pan Regional Trade Marketing & PR
DID: +852 2621 8875
Email: Kelly.jang@fox.com
Tactic Public Relations Limited (Tactic)
Vivien Chan
Tactic – Hong Kong
DID: +852 2114 4958
Email: vivien.chan@tacticpr.com.hk
Diana Low
Tactic – Singapore
DID: +65 6325 8264
Email: diana.low@tacticpr.com.hk