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Dubai set for White Christmas - and it won't melt away

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Aug 29, 2013
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Dubai Christmas festival organsiers line up outdoor ice rink, snowball fight and all the fun of the fair

Dubai, UAE, 29 August 2013: A snowball fight, an outdoor ice rink, a fairground, a gingerbread house, an enormous Christmas tree and Santa Claus and his elves – these are the new features to be expected when the Dubai Christmas Festival returns in December.

With help from DesertSnow™, suppliers to Hollywood and the world leaders in artificial snow and winter effects, organisers are going all out to enhance that Christmassy feeling – visitors can expect to see incredible, realistic, falling snow, that won’t melt away.

An unprecedented 22,000 people visited the first ever Dubai Christmas Festival last year and as the new details are released by the show’s organisers, it is clear to see this year’s December extravaganza will be the place to get you into the Christmas spirit.

Running from 5-7 December 2013 at the Dubai Media City Amphitheatre, the event has quickly become a must-attend show marked on all Christmas lovers’ calendars. Tickets go on sale on 1 October with those quick off the mark receiving discounts in the early bird offers.

One of the city’s largest Christmas trees will be the focal, overlooking the new Pantomime stage. The Christmas Cookery Show will feature a host of popular chefs live on stage demonstrating how to create the best festive fare. The North Pole will move to Dubai for the weekend, allowing children to meet Santa in his Grotto, while a snowball fight area keeps them entertained.

For parents and Dubai shoppers, the Christmas Market will bring together a collection of global brands, local designers and artisans who will be selling their exclusive seasonal products, ideal for unique gifts on Christmas day.

One of this year’s highlights comes from popular DIFC restaurant, The Gramercy, whose chefs will be preparing the traditional Christmas roast of turkey and all the trimmings. Other brands already signed up to take part include Sony Play Station, Hey Sugar, Nespresso, Choitrams, Smooch, Blu, Pitter Patter, Oasis Ice Cream, Apple Seeds and The Chocolate Bar.

French Bakery will display their baking skills with a festive gingerbread house while Baginskaya is sponsoring a new photo wall, complete with a variety of festive props to give visitors a keepsake from the day – make sure you get a snap with Santa! Meanwhile, you can practise your skating skills on the open air ice rink, sponsored by PIC, the independent financial advisors.

Chris Fountain, Managing Director of Turret Media, the organisers of Dubai Christmas Festival said: “People around the world enjoy festive celebrations, and this will be the best opportunity for the whole of Dubai to join in the festive spirit. We have worked extremely hard to take the event to a higher level, and this year there is much more to experience and enjoy. With the ice rink, snowball park, pantomime and snow falling every hour on the hour, we’re certain this year's festival will be a wonderful experience for everyone who joins us.

“In the run up, we’ll be very active on social media and will be giving our fans and followers on Facebook and Twitter exclusive behind-the-scenes information such as chats with celebrities, chefs and exhibitors, plus competitions to win free tickets.”

Independent retailers now have the opportunity to book a space in the popular Table Top Bazaar area which will be a real market lover’s paradise featuring jewellery, paintings, homemade arts and crafts all created in Dubai and the UAE.

As Dubai’s only one-stop shop for Christmas lovers, stands are selling out quickly. With only a small amount of exhibition space still available, arts, crafts, food, beverage, retail entertainment businesses that want to reach thousands of festive consumers are advised to move quickly to secure a stand. More information is available at  www.dubaichristmasfestival.com.

Caption: Bursting with festive cheer Dubai Christmas Festival returns from 5- 7 December 2013 at the Amphitheatre, Dubai Media City

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