Hong Kong, 11 September 2013 – FOX International Channels Asia has appointed Tactic Public Relations Limited (TACTIC), a subsidiary of Strategic Public Relations Group (SPRG), to manage its regional trade and corporate communications efforts in Asia.
As Asia’s leading pay-TV operator, FIC Asia’s channels reach over 550 million cumulative subscribers in 14 territories across Asia Pacific and the Middle East. As a global brand with localised content, operations and marketing, FIC is committed to appointing local partners to ensure that its message resonates locally for each market in which it operates. In doing so, FIC aims to reinforce its position as the principal pay-TV and media company among the industry and consumers.
“We are pleased to be working with TACTIC PR, given their record of successful and creative campaigns, and are assured that they are the right partners to increase FIC’s presence in Asia,” said Joon Lee, Senior Vice President, Content and Communication, Asia Pacific and Middle East, FOX International Channels Asia.
Richard Tsang, Chairman of SPRG adds, “TACTIC PR is excited to be working with FIC, a leader in Asia’s broadcast industry, and is delighted to expand our PR expertise into the cable TV entertainment sphere. We look forward to supporting FIC’s efforts to connect with its partners and viewers in Asia.”
Prior to this appointment, TACTIC PR’s office in Singapore has already been working with FIC Singapore on several publicity campaigns, including Asia’s Next Top Model, TVN K-Pop Star Hunt, and the National Geographic Channel Free Pet Shop.
About FOX International Channels
FOX International Channels (FIC) is 21stCentury FOX’s international multi-media business. We develop, produce and distribute 300+ wholly- and majority-owned entertainment, factual, sports, movie and lifestyle channels across Latin America, Europe, Asia and Africa, in 48 languages. These networks and their related mobile, non-linear and high-definition extensions, reach over 1.6 billion cumulative households worldwide.
In Asia, FIC operates or distributes 30+ channel brands, including the FOX, STAR and National Geographic brands, with over 100 feeds across 14 markets. As the leading pay-TV network in the region, we reach more than 550 million cumulative subscribers across Asia Pacific and the Middle East with offices in Hong Kong, China, Taiwan, Japan, Korea, Singapore, Malaysia, Indonesia, Philippines, Thailand, Vietnam, India, Australia, New Zealand and the UAE. For more information, please visit www.foxinternationalchannels.com.
This press release was issued on behalf of Fox International Channels by Tactic Public Relations Limited (Tactic). For further information, please contact:
FOX International Channels
Kelly Jang
Director
Pan Regional Trade Marketing & PR
DID: +852 2621 8875
Email: Kelly.jang@fox.com
Tactic Public Relations Limited (Tactic)
Diana Low
Tactic – Singapore
DID: +65 6325 8264
Email: diana.low@tacticpr.com.sg
Kristen Gallagher
Tactic – Hong Kong
DID: +852 2114 4345
Email: kristen.gallagher@tacticpr.com.hk