Dubai – United Arab Emirates, November 11th 2013: INDEX Conferences and Exhibitions – member of INDEX Holding announced today the schedule and agenda of the 6th edition of the Big Entertainment Show (BES) which will be running from the 18th until the 19th of November at the Dubai International Convention and Exhibition Centre.
The announcement came at a press conference held today at the Dubai Government Media Office which was presided by Mr. Tariq Al Madani, Managing Director at INDEX Conferences and Exhibitions, Ms. Sarah Al Jarman, Dubai ONE Channel Manager, Mr. Imran Arshad, CMO at ICFLIX and Mr. Eissa Al Mail, Head of Abu Dhabi Al Emarat Channel.
Mr. Tariq Al Madani welcomed the attendees and expressed his gratitude for all the sponsors and supporters for the BES 2013. He indicated the significant role of the (BES) as the first event of its kind in the MENA region dedicated to the Games, Characters and TV content market. He also mentioned that this market holds great growth opportunities for entertainment content professionals around the world, and the BES provides an excellent forum for companies to increase awareness of their properties and brands and to present their services to a high-level audience of service providers.
Mr. Tariq Al Madani said: “The Big Entertainment Show has become the largest show in the Middle East region specialized in Media and TV content, Character and Brand Licensing, Game Developing and Publishing, in addition to all trading companies working in the export and import business.
“This season, we are expecting more than 4,000 specialists and experts form the industry to attend the show. We are also delighted that the exhibitors participating at the BES this year reached 120 from more than 55 countries, including: South Korea, China, KSA, Mexico, Malaysia, Russia, Lebanon, Jordan, Hong Kong, Egypt, Germany, Portugal, India, UK, Turkey, USA, Japan and of course participation from the UAE.”
The event’s agenda features a number of activities including three educational platforms: Entertainment Content Summit, Middle East Game Developers Summit and the Licensing Seminar. Retailers, manufacturers, licensees, brand owners, investors, broadcasters, production companies, media professionals, game developers, game publishers, app developers, and distributors from all over the world will be gathering at the BES for the 6th consecutive year.
Ms. Sarah Al Jarman, Dubai ONE Channel Manager said on behalf of Mr. Ahmad Al Mansoori, CEO of TV and Radio at DMI at the press conference: “DMI strives to participate in all specialized events whether in the UAE or abroad. In addition, we genuinely support the drama and media production industry through producing outstanding drama and programs while applying high standards and quality in production and content.”
Ms. Sarah also highlighted the significant role that DMI played in the market as it produces tens of successful dramas and TV programs throughout the years. The viewership of those programs has registered high ratings as per the studies and market research conducted by specialized research consultancies. DMI applies the latest technology platforms to ensure high quality and program production, after introducing “HD” technology and applying an ambitious strategic plan to produce most of the drama and programs in Dubai Studio City, as an initiative to make Dubai a hub for drama and program production. In addition, DMI continues to build strong partnerships with elite production companies in most of the Arab countries and forge exclusive partnerships to present the latest and most important productions as per international standards.
Ms. Sarah continued: “DMI is one of the leading media organisations in the Middle East that delivers creative and leading services, it is also one of largest media organisations in the UAE, hosting under its umbrella all of the governmental TV and radio stations in Dubai, such as: Dubai TV, Sama Dubai, Dubai One, Dubai Sports channels and a number of local papers and magazines. All of those multiple media agencies provides high quality media content each according to its specific audience, and according to a comprehensive strategy that caters to different audience demographics.”
Mr. Imran Arshad, CMO at ICFLIX said at the press conference: “ICFLIX is proud to be a platinum sponsor at MYCONTENT, part of The BES and we hope that by providing Jazwood, Bollywood and Hollywood content in one place, we can serve as a unique video on demand platform that is enjoyed by both MENA subscribers and global audiences alike.”
ICFLIX, is the first unlimited streaming platform in the MENA region that provides Hollywood, Bollywood and Jazwood (Arabic content) movies, TV series, cartoons and documentaries, all of which can be watched on any internet connected device. Subscribers can access ICFLIX on the go via their smart phone, tablet or laptop, or at home via their computer, smart TV or gaming console.
From his side, Mr. Eissa Al Mail, Head of Abu Dhabi Al Emarat Channel said at the Press Conference: “Abu Dhabi Media is pleased to take part in this event, which focuses on the importance of providing high quality television content - a key priority for us. Through our TV channels, we are constantly aiming to provide quality content that is both educational and entertaining to drive awareness about our Emirati heritage.”
“Abu Dhabi Media is dedicated to the local content development. We have taken every effort to ensure that we continue to provide quality programming that caters to our audience’s interests across the Arab world and the globe.” Added Mr. Eissa.
At the end of the press conference, Mr. Tariq Al Madani extended his gratitude for all the sponsors and supporters especially the lead sponsor: JCC, the Platinum Sponsor: DMI and ICFLIX, the Gold Sponsor: Abu Dhabi Media, Channel and Licensing Sponsor: MBC3, Official Supporter: Al Muktashef Al Sagheer, Media Partner: Dubai Press Club and to all participating exhibitors, partners, speakers and participants
Nada Saaydeh
PR Manager
INDEX Holding - Corporate Office
Tel: +971 4 362 4717 - Ext: 149
Mob: +971 50 3790044
Fax: +971 4 362 4718
E-mail: nada.saaydeh@index.ae