• ITO EN launches Oi Ocha range of unsweetened green tea
• 20,000 bottles of Oi Ocha up for grabs for creative tea parties and events
Singapore, 13 November 2013 – Japan’s leading multi-beverage company and largest tea company, ITO EN, has launched its top-selling Oi Ocha brand of unsweetened green tea in Singapore. With over 2 billion bottles of Oi Ocha drunk worldwide annually, Oi Ocha has been Japan’s No 1 Green Tea since 1989. To cater to health-savvy consumers, two variations of the unsweetened green tea will be available, namely Oi Ocha GREEN TEA, Oi Ocha HOJICHA (dark roasted green tea), for a natural and refreshing beverage. During the launch period, ITO EN will give away 20,000 bottles (while stocks last) to the public for tea parties and group celebrations.
Established in the 1960s as a tea leaf distributor in Japan, ITO EN has a track record of developing products that target consumer “satisfaction gaps”. Achievements include developing the world’s first canned Oolong tea in 1981, the first canned Green tea in 1985, and the first PET Bottled green tea in 1990.
Preserving the taste and goodness of the natural ingredients with no additives
Derived from the Japanese phrase, ‘Oi ocha!’ which translates to “It’s tea time!’ or “Tea, please”, Oi Ocha is ITO EN’s flagship brand for green tea beverage and tea leaf products. Using proprietary methods to process the green tea, Oi Ocha products are able to achieve a delicious, natural taste without additives. As ITO EN handles over 20 % of all green tea produced in Japan, high quality green tea is supplied on a consistent and constant basis.
Consumers can enjoy the authentic taste and natural antioxidants (refer to annex for some health benefits of green tea) of Oi Ocha. There are no sugars, zero calories, no added preservatives, colours or flavours.
“Oi Gotcha Ocha” Free Tea Campaign
To celebrate the launch of Oi Ocha, ITO EN has started an “Oi Gotcha Ocha” Free Tea Campaign with 20,000 bottles of Oi Ocha up for grabs. Members of the public can apply for the giveaway contest on ITO EN’s Facebook page at www.facebook.com/oigotchaocha.
Interested applicants can organise a tea party or an event with more than 50 attendees to be eligible, and sign up at ITO EN’s Facebook page. Successful applicants will be contacted and the groups will get a chance to take a photo with a “Giant Oi Ocha PET bottle” to share with their social networks on delivery of the bottles.
The campaign runs from now till 20,000 bottles are given out. For more information on ITO EN, check out www.itoen.com.sg.
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About ITO EN
ITO EN is a leading multi-beverage company and a pioneer in the ready-to-drink tea market. Headquartered in Japan since 1966, ITO EN helps consumers to enjoy a healthier lifestyle through its natural beverages. ITO EN developed the world’s first canned Oolong tea in 1981 and canned Green tea in 1985. Today, the group has diversified its product range to include vegetable juice drinks and coffee drinks, and operates 460 cafes and 180 tea shops in Japan. Its Oi Ocha brand of green tea has been Japan’s No. 1 Green Tea since 1989, with more than 2 billion bottles sold annually worldwide. ITO EN is committed to design products that are healthy, safe, and delicious while retaining the taste of the natural ingredients. Though on-going product innovation and design, the award-winning ITO EN continues to win the hearts of consumers with its focus on addressing existing satisfaction gaps in markets.
The ITO EN Group is listed on the Tokyo Stock Exchange, with overseas offices in the United States, Australia, China and Singapore. ITO EN established an office in Singapore in 2012, its first in South-east Asia, with the aim to introduce ITO EN’s brands and products and establish a culture and interest in authentic green tea in the region.
For media enquiries, please contact:
Asia PR Werkz
Lim Wee Ling
weeling@asiaprwerkz.com
+65 9768 6827
Joanne Tham
joanne@asiaprwerkz.com
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