Groundbreaking 64.3 independent channels of sound for stunning audio immersion
Singapore, November 6, 2012 — Singapore’s leading cinema exhibitor, Golden Village (GV), together with Dolby Laboratories (DLB), is proud to announce the launch of Dolby’s latest new cinema sound format, Dolby® Atmos™, at its largest cinema hall, GVmax®.
Located at their flagship GV VivoCity, Golden Village’s GVmax® features radial stadium seating with a total capacity of 602. GVmax® also possesses the widest cinema screen in Asia at 22.4 metres accompanied by a crystal-clear 2K digital projection. With the installation of Dolby® Atmos™, GVmax® marks another milestone as the first South East Asian cinema to introduce the revolutionary audio system, designed to create a more realistic movie experience for viewers.
"Golden Village is delighted to be the first exhibitor in Asia to introduce the latest groundbreaking audio technology in one of the largest cinema audio installations in the world with Dolby® Atmos™,” said Mr. Kurt Rieder, Chief Executive Officer of Golden Village. “We look forward to offering our audiences the sound of the future with the latest cinema technologies available today.”
Dolby® Atmos™ is regarded as the most significant development in cinema audio since the introduction of surround sound in 1987. The new technology of Dolby® Atmos™ takes a unique layered approach to sound design by giving content creators total control over the placement and movement of sound relative to the audience.
"Dolby is honoured that Golden Village has chosen Dolby Atmos in their largest their premier theatre, GVmax®,” said Mr. Mahesh Sundaram, Vice President, Asia Pacific, Dolby Laboratories. "With Dolby® Atmos™ and GVmax®’s amazing sound system, we are demonstrating an unwavering commitment to advancing the cinema experience with ground-breaking new technologies."
Installed by Electronics and Engineering Pte Ltd, a regional industry leader in audio-visual system integration, GVmax® has been retrofitted with 67 independent EAW speakers to match audio with the onscreen action.
“We are very proud to be part of the team pioneering Dolby® Atmos™ in South East Asia,” said Mr. Ronald Goh, Managing Director, Electronics & Engineering Pte Ltd. “Having installed more than 200 cinema screens to date, E&E’s abundant expertise and experience with cinema projects over the past six decades and our Dolby trained engineers are sure to deliver audiences a truly unforgettable experience.”
Movie-goers will be able to experience the cutting-edge Dolby® Atmos™ auditory experience with the premiere of the two-part action comedy AH BOYS TO MEN. Directed by Mr. Jack Neo, the production is the first Asian film to be mixed in Dolby Atmos. The film opens on 8th November at GVmax®. Patrons who are keen to experience Dolby® Atmos™ first-hand at GVmax® can visit www.gv.com.sg for more information
Also embracing the new sound platform of Dolby® Atmos™ are two upcoming films; THE LIFE OF PI, an adventure film based on the Yann Martel’s novel which opens 29th November as well as the highly anticipated epic fantasy-adventure film, THE HOBBIT: AN UNEXPECTED JOURNEY, directed, co-written and produced by Mr. Peter Jackson and based on J.R.R. Tolkien's fantasy novel. The trilogy opens worldwide on 13th December.
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For media queries regarding Golden Village, please contact SPRG at:
Diana Low
Account Manager
DID: +65 6325 8264
diana.low@sprg.com.sg
Viviane Then
Consultant
DID: +65 6325 8271
viviane.then@sprg.com.sg
Faith Tan
Senior Associate
DID: +65 6325 8327
faith.tan@sprg.com.sg
About Golden Village Multiplex
Golden Village Multiplex Pte Ltd is Singapore's leading cinema exhibitor with 11 multiplexes housing 87 screens with locations at Yishun, Bishan Junction 8, Tiong Bahru Plaza, Jurong Point, Tampines Mall, Marina Square, Great World City, Plaza Singapura, 112 Katong, City Square Mall and VivoCity, home to GV’s flagship cinema and Singapore’s only megaplex. Golden Village was established to develop and operate modern, luxurious multiplex cinemas and is the first local cinema company to personalize the movie-going experience through its Movie Club program. The prime mover in the introduction of the multiplex to Asia, Golden Village’s first imprint in Singapore was made on 28 May 1992 with the successful opening of the Yishun 10 cinema complex. Today, GV has a reputation of offering the widest choice of movies, unparalleled comfort, state-of-the-art design, prime locations and convenience.
Established in 1993, Golden Village Pictures (GVP) is Singapore's leading independent film distributor, releasing a wide range of blockbusters such as THE EXPENDABLES 2 and the SHERLOCK HOLMES series to Asian delights including JIRO DREAMS OF SUSHI, THE FIERCE WIFE and TAICHI HERO. GVP is also the top distributor for home-grown films including TATSUMI, IMPERFECT and the upcoming AH BOYS TO MEN. From December, GVP is proud to present CHINESE ZODIAC, ZERO DARK THIRTY, TAXI! TAXI!, GANGSTER SQUAD and the biggest release of Chinese New Year 2013, Stephen Chow’s JOURNEY TO THE WEST: CONQUERING THE DEMONS.