Singapore, 23 April 2014 –( ASIA TODAY )– NEC’s GAZIRU® technology, an image recognition technology, will be one of the innovations employed at Retail World Asia 2014. Integrated within a retail environment, the technology recognises photos of products captured by shoppers on their mobile phones, and displays the relevant product content on in-store signage, along with tailored recommendations of similar products for the discerning shopper.
The NEC Asia Pacific booth will showcase innovative omni-channel retail solutions through a wine cellar concept, integrating mobile and in-store retail point-of-sales solutions to provide a digitally integrated shopping experience.
Self-service interactive in-store engagement solutions, as well as business solutions incorporating predictive and video analytics, will be part of the showcase.
Technologies integrated within the retail solutions include the NEC Field Analyst, NEC’s big data management solution, as well as NEC’s NFC technologies amongst others. NEC’s big data management solution provides analytics to retailers by consolidating demographics and shopping habits of customers, displayed in an intuitive dashboard that can help in business decision-making.
Mr Fuji Foo, Solution Evangelist, NEC Asia Pacific, will be sharing on omni-channel retailing at the conference. NEC will also be participating in a panel discussion during the keynote segment on enhancing the customer experience in Asian markets.
Retail World Asia 2014
Date: 23 to 24 April 2014
Venue: Level 4, Suntec Singapore International Convention & Exhibition Centre
NEC Booth: Q01
About NEC Corporation
NEC Corporation is a leader in the integration of IT and network technologies that benefit businesses and people around the world. By providing a combination of products and solutions that cross utilize the company’s experience and global resources, NEC’s advanced technologies meet the complex and ever-changing needs of its customers. NEC brings more than 100 years of expertise in technological innovation to empower people, businesses and society. For more information, visit NEC at http://www.nec.com.
About NEC Asia Pacific Pte Ltd
Singapore-based NEC Asia Pacific is the regional headquarters for NEC Corporation (HQ: Japan) in the Asia Pacific region (South and Southeast Asia, and Oceania). As a leading infocomm technology provider and systems integrator offering regional sales and services support and consultancy, NEC APAC develops solutions on carrier network, global identity, RFID, enterprise server, unified communications, multimedia display, and contact centre, as well as provide outsourcing and managed services. To leverage on its technological expertise, NEC APAC has established regional competency centres for public safety and display solutions to expand its capabilities and expertise to support businesses in the Asia Pacific region.
In line with the NEC Group Vision to realize an information society friendly to humans and the earth, NEC embarks on corporate social responsibilities initiatives to support the Nature (environment), Education and Community.
NEC is a registered trademark of NEC Corporation. All Rights Reserved. Other product or service marks mentioned herein are the trademarks of their respective owners. ©2014 NEC Corporation.
PRESS CONTACTS
NEC Asia Pacific
Masako Hirano
+65-6379-2570
+65-9018-6652
M-hirano@nec.com.sg
NEC Asia Pacific
Cherie Ho
+65-6379-2571
+65-9615-7590
Cherie_ho@nec.com.sg