Hong Kong, 8 July 2014 -( ASIA TODAY )- The latest corporate video “Asia’s Best. Hong Kong’s Pride” produced by Hong Kong Convention and Exhibition Centre (Management) Limited (“HML”) has won two prestigious awards at the 2014 Questar Awards in the USA.
“Asia’s Best. Hong Kong’s Pride.”, launched at the 25th anniversary party of the Hong Kong Convention and Exhibition Centre (“HKCEC”) in December 2013, was recognised with the Gold Award (Corporations: Exhibitions/Conventions category), and the Silver Award (Advertisements/Commercials: Facilities Management category). The five-minute video captures HML staff as behind the scene heroes, contributing to the success of some 1,200 events that take place at the HKCEC annually. No professional talents were hired. All footages were taken live when HML staff was meeting with event organisers, preparing food in the kitchens, serving customers, setting up seats, cleaning windows, or conducting building maintenance work.
Ms Monica Lee-Müller, Managing Director of HML, commented, “We were delighted to see the creative but truthful ways in which our passion and professionalism is presented. It is an effective communication tool providing our stakeholders with a better understanding of the HML team.”
“I am proud to be entrusted with this important project,” said Mr Tse Chiu-yan, Creative Director of Cardinal Points Advertising Co Ltd, who directed this video. “During the eight months of filming and production, I was very much moved by the enthusiasm and wholehearted commitment of all levels of HML staff.“
There were seven entries for the category Advertisements / Commercials: Facilities Management and six entries for the category Corporations: Exhibitions / Conventions. “Asia’s Best. Hong Kong’s Pride” was the only award-winning video in both categories.
The Questar Awards, which recognise excellence in video communications, are given out by MerComm of New York, a noted international arbiter of corporate branding and communications. The distinguished judging panel comprises creative directors, directors, filmmakers, public relations managers, and senior executives of institutions and corporations. The judges evaluate entries on their opening, script, direction, editing, creativity, camera/lighting, sound, talent and objectives. This year’s awards attracted over 100 entries from 12 different countries.
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About the Hong Kong Convention and Exhibition Centre
This award-winning 306,000 sqm, first opened in 1988, offers 91,500 sqm of rentable space. An iconic Hong Kong landmark, the Hong Kong Convention and Exhibition Centre (‘HKCEC’) is located on a prime waterfront site in the central business district of Hong Kong. It is owned by the Hong Kong SAR Government and the Hong Kong Trade Development Council.
About Hong Kong Convention and Exhibition Centre (Management) Limited
Hong Kong Convention and Exhibition Centre (Management) Limited (‘HML’) is a professional private management and operating company responsible for providing day to day management for the HKCEC, where it oversees administration, marketing, booking, scheduling, event co-ordination, maintenance and security. It also manages food and beverage operations at the HKCEC, including restaurants and catering services. HML provides world-class services for users, visitors and guests of the HKCEC, a venue which has been consistently awarded the title of ‘Best Convention and Exhibition Centre in Asia’ by leading industry professionals. About 1,200 events are held at the HKCEC every year, including exhibitions, conferences, corporate meetings, entertainment events, seminars and banquets. These events contribute significant economic benefits to the city, and help raise the international image of Hong Kong.
HML is a member of NWS Holdings Limited. NWS Holdings Limited (“NWS Holdings”, Hong Kong stock code: 659), the infrastructure and service flagship of New World Development Company Limited (Hong Kong stock code: 17), embraces businesses in Hong Kong, Mainland China and Macau. Its Infrastructure portfolio includes Roads, Energy, Water and Ports & Logistics projects. Its Services division comprises Facilities Management (the management of the Hong Kong Convention and Exhibition Centre and Free Duty), Construction & Transport (Hip Hing Construction and bus and ferry services) and Strategic Investments (Tricor, Haitong International, Newton Resources and securities investments).
Issued by Hong Kong Convention and Exhibition Centre (Management) Ltd
For further information, please contact:
Miss Gloria Fong, Communications Manager
Tel: +852 2582 7918
E-mail: gloriafong@hkcec.com
Website: www.hkcec.com
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