Prolight + Sound Guangzhou continues to receive strong support from the pro audio and lighting industry with its 2015 show expanding by 18 percent to 130,000 sqm of exhibition space. The expanded show will now occupy 12 halls at Area A and B of the China Import and Export Fair Complex.
The show, which will take place 5 – 8 April 2015 during the industry’s prime sourcing season, is attracting nearly 1,300 exhibitors, making it by far, China’s largest industry fair.
Commenting on the tremendous growth, Ms Fiona Chiew, Deputy General Manager for Messe Frankfurt (Shanghai) Co Ltd said: “Already more than 90 percent of our 2014 exhibitors have signed up for the show. The overwhelming response is largely due to their successful experience last year. They believe that Prolight + Sound Guangzhou is the best platform for launching their products to the Chinese market, especially as we are expecting 70,000 Chinese and international visitors to attend the show.”
Expanded Audio Brand Name Halls respond to huge demand for high-end audio products in China
In 2014, three Audio Brand Name Halls were launched and for the 2015 show, the number will increase to four with the new hall 13.2 in Area B. This will allow leading international and local brands to raise their brand image at this premium business platform.
Exhibiting in this new hall are returning brands: Ableton, Active-audio, Adamson, APEX, Avid, AUDAC, AVMEDIA, beyerdynamic, CARLSBRO, Clair Bros, Crown, db Technologies, dbx, DPA, ENEWAVE, FBT, Funktion-One, Hayaco, HARVEY, KV2, JBL, KRK, Lexicon, Mach, Master Audio, NEXT-proaudio, Proel, RAM audio, Seeburg Acoustic Line, SENNHEISER, SHURE, Sonifex, Soundcraft, Soundking, Studer, Studiomaster, TWAUDiO, ULTMATE and YAMAHA. Brands joining for the first time include APG, Architectural Acoustics, Audio Zenit, Beyma, Cicognani, Countryman, Crest Audio, DAS, d&b audiotechnik, elite Core, Kempton, MediaMatrix, MIDAS, Neumann, Peavey, Phonic, PKN, PL-audio, QSC, Qube, timax and Xilica.
Renowned German brand beyerdynamic from hall 5.1 is optimistic about the opportunities in China’s cultural market and is hoping to further access this sector by joining the show. Mr Jason Zeng, Sales Director for the company said: “beyerdynamic is a top audio brand with 90 years history and we have been supporting the Prolight + Sound shows for a long time because of their industry influence. Having good responses from the last edition, we decided to showcase our full product range in the 2015 show including TG wired and wireless microphones, professional surveillance headphones and headsets, Quinta wireless conference system, and Orbis wired conference system. We will also organise new product demonstrations so visitors can know more about these.”
Another returning exhibitor AV Media, located at hall 4.1 and hall 13.2, will showcase KV2 Audio, Peavey, MEDIAMATRIX and AVMEDIA with lines for entertainment, performance and conference use. Commenting on the recent development of entertainment and performance industry in China, the representative from marketing department said: “The market has certainly a higher requirement for audio products. They have to be professional, comprehensive and user-friendly. We believe that the wide variety of our product lines plus our professional service can serve market needs. Joining the Audio Brand Name Halls gives us good exposure to the Chinese market and the business potential of Southern China.”
Spanish brand Beyma from hall 13.2, a first time exhibitor of the show, plans to take advantage of the show’s leading industry position to raise their business profile in Asia. Ms Lily Xiao, General Manager for Beyma China explained: “Chinese audio system manufacturers are becoming more advanced in audio product technology, leading to an increased demand for this technology to be used in European made speakers and compression drivers. A show like Prolight + Sound Guangzhou is a great opportunity for us to let our customers in Asia, especially in China, learn more about our latest products, including our new 10, 12 and 15 inch compression drivers and coaxial which we will launch at the show.”
In addition, to help buyers navigate the larger show area, exhibitors will be grouped by products in different halls. This applies to the Audio Brand Name Halls, Pro Audio Hall, Lighting Hall, Enping Microphone Halls and KTV halls. The Enping Microphone Hall will be relocated from Area A to Area B, Hall 12.2. As this hall was fully booked shortly after opening for booth applications.
Prolight + Sound Guangzhou is organised by Messe Frankfurt and the Guangdong International Science and Technology Exhibition Company (STE).
For further details about other Prolight + Sound fairs listed below, please visit www.prolight-sound.com.
* Prolight + Sound NAMM Russia
11 – 13 September 2014, Moscow
* Prolight + Sound Shanghai
8 – 11 October 2014, Shanghai
* Prolight + Sound
15 – 18 April 2015, Frankfurt
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Media Contact Telly Cheuk
Tel. +852 2238 9956 Fax +852 2519 8632
telly.cheuk@hongkong.messefrankfurt.com
- Published & Distributed via AsiaToday.com
