Tokyo, Japan, October 12, 2012 - Reed Exhibitions Japan Ltd. and Fukui Optical Association will be opening the doors to “25th International Optical Fair Tokyo (IOFT 2012)”.
IOFT is Asia’s leading optical trade fair where the latest eyewear and related products from Japan, Asia and the rest of the world gather in one place. This year the show is expecting 520 exhibitors and 17,000 visitors to participate and like always, IOFT will serve as the best gateway for brands to launch their latest products into the Japanese/Asian market and for Asian buyers to make purchases for the upcoming season.
Like many other products made in Japan, Japanese eyewear has great durability, functionality and the quality of the material used is top class. Anyone who gets a chance to actually touch or wear these frames will be able to notice the difference. Many buyers come to IOFT in search of such high quality frames and are certainly something to feature when covering the show but emerging brands from overseas will be the main highlight at this year’s show.
New-comers to IOFT and the Japanese/Asian market
As Japan and the Asia are currently a very attractive market for the optical industry, IOFT, being the leading show in the region is the best gateway for brands to enter the market. More and more companies are becoming increasingly fond of launching their brands into this market to increase their sales in frames and related products. Evidently, the number of overseas exhibitors holding a booth at IOFT has increased over the years.
For instance, around 27 brands will be exhibiting for the very first time in the “tide” - The IOFT Int’l Designers - area alone at this year’s show. “tide” is a zone exclusively dedicated to stylish and edgy international designers and will be the key location for business between the international designer brands and Japanese/Asian buyers.
Many of the above brands have already been featured in national and international publications and certainly have unique designs and style that cannot be found in the Japanese/Asian market. These brands are bound to wow and tickle the fancy of many Japanese and Asian buyers with their colourful, sexy, shapely, edgy, bold, and classy eyewear. To view other brands exhibiting in the “tide” area please have a look at the Int’l Designers Guide Book >> http://www.ioft.jp/doc/designers12
The good news is, the buyers from Japan and Asia are already showing a great interest in the new brands coming into the market. To illustrate their interest in purchasing such brands, the visitor numbers are expected to exceed last year and Show Management has received many positive comments from major Asian buyers, retailers wholesalers and importers:
Hitting its 25th anniversary, IOFT is still the leading trade show of the Asian region in the industry and will be the best and only place to witness the latest products and the movement of the international brands emerging into Japan/Asia.
About IOFT:
IOFT is Asia’s leading optical trade fair where the latest eyewear and related products from Japan, Asia and the rest of the world will be showcased. It is the best business platform for brands to conduct business in the growing Japanese and Asian market. This year the show is expecting 550 exhibitors and 17,000 visitors. http://www.ioft.jp/en/About/About/
About IOFT NEWS:
IOFT’s online information site where all the latest show/industry news are posted.
http://www.ioftnews-eng.blogspot.com/
For more information/inquiries about the show and exhibits please contact IOFT Show Management or simply access the information sources below for the latest show and industry news.
IOFT Show Management Office
Attn.: Ena Masui, International PR
TEL: +81-3-3349-8519 FAX +81-3-3349-8530
E-mail:masuie@reedexpo.co.jp
Official web page: http://www.ioft.jp/en/
(For attending press/media)
Information page for Press/media: http://www.ioft.jp/en/For-Press/Outline/
Press Registration: http://www.ioft.jp/en/shuzai/
(For further information about the show and exhibits)
Press Release for IOFT 2012: http://www.ioft.jp/en/For-Press/News-Release/
Get the latest show updates on IOFT NEWS: http://www.ioftnews-eng.blogspot.com/
Follow us on Twitter: http://twitter.com/IOFT_PR
Become a fan of our Facebook Page: http://www.facebook.com/IOFT.megane