The 15th edition of the Hong Kong International Stationery Fair will be held 12 – 15 January 2015 at the Hong Kong Convention and Exhibition Centre. Organised by Messe Frankfurt (HK) Ltd and the Hong Kong Trade Development Council (HKTDC), the 2015 show has confirmed returning pavilions from Korea, Taiwan and Thailand. In addition, it has signed exhibitors from the Chinese mainland, Greece, Hong Kong, Indonesia, Malaysia and the USA.
Ms Fiona Chiew, Deputy General Manager for Messe Frankfurt (Shanghai) Co Ltd commented on the continuous support from overseas companies. She said: “The Hong Kong International Stationery Fair is an important event for paper, stationery, office supplies as well as gift manufacturers and agents from around the world to develop their businesses, particularly in the Asia Pacific region. The 2015 show is expecting more than 200 exhibitors from different countries and regions.”
Mr Benjamin Chau, Deputy Executive Director for HKTDC added: “Last year we received positive comments from exhibitors and visitors on the product zoning because it enhances sourcing efficiency and the show experience. Therefore, we will continue to set up five product zones: DIY Supplies, Gift Stationery, Kids & School, Pen & Paper as well as Smart Office.”
The DIY Supplies zone will include “do-it-yourself” and handicraft items to cater to the growing popularity of DIY. At the Gift Stationery zone, exhibitors will display different kinds of promotional gifts for consumers and corporate use. The Kids & School zone will feature artist supplies, children’s stationery and school supplies, while a wide range of office supplies, computer accessories and office equipment consumables will be showcased at the Smart Office zone. As for the Pen & Paper zone, visitors will be able to source paper, printing products and writing equipment.
New technology and fashionably designed items are industry trends
Consumers are increasingly focusing on products with new technologies which can make their daily life more convenient and enhance their work efficiency. One such product is the Zcan+ Wireless Scanner Mouse manufactured by Hong Kong company Systech Electronics Ltd. This wireless mouse has a scanning function which allows users to directly scan tables or text and edit them in MS Office. In addition, it can scan newspapers, magazines and books as well as translate text into different languages. “For added convenience, users can also connect with major social media to instantly share their scanned images. Consumers want to work smart and look smart, so adding new technologies to existing products is an industry trend because of the increasing consumer demand,” commented Mr Sam Ng, Business Development Director. “We will showcase our latest products at the Hong Kong International Stationery Fair and hope to promote our brand, products and find new business opportunities at the show because the Asia Pacific market is important to us.”
Stationery items and office supplies with colourful and fashionable designs are becoming more popular. This can be seen at many international stationery chain stores and lifestyle stores such as Kikki.K, Log-On, Loft, Paperchase and Tokyu Hands. At the show, a wide variety of trendy products such as stylishly designed bubble shaped modular containers and a collection of colourful schoolbags will be displayed. Ni Hau Industrial Co Ltd is a Taiwanese design and manufacturing company for stationery and lifestyle products. They will showcase their new series of cute animal-shaped pens with a selection of pastel colours at the show, and they aim to meet international buyers who are looking for long term partnerships. Ms Lyn Chiu, Sales Manager commented: “With the fast changing global market, consumers often change their buying habits and tastes. They want innovative products that can catch their attention and make them smile, and they also appreciate good quality and design.”
The Hong Kong International Stationery Fair will be held concurrently with the HKTDC Hong Kong Toys & Games Fair, the HKTDC Hong Kong Baby Products Fair and the HKTDC Hong Kong International Licensing Show. For further information about the show, please visit www.hkstationeryfair.com.
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Media enquiry:
Ms Rachel Leung
Tel: +852 2230 9225
Fax: +852 2598 7919
rachel.leung@hongkong.messefrankfurt.com
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