Oishii Japan 2014 features the largest Japanese F&B showcase in its series

Singapore, 8 October 2014 – The third edition of Oishii Japan will be the largest dedicated Japanese F&B showcase in ASEAN. Strong support from the industry has resulted in its biggest showing of participants, with 266 exhibitors from 32 Japanese prefectures, since the showcase was launched in 2012.

To be held from 16 to 18 October 2014 at Suntec Singapore, the exhibition space will spread across 6,000 square metres, a 50 per cent increase from 4,000 square metres in 2013. It will present an interesting gamut of classic Japanese ingredients, seasonal produces, unique prefecture specialities as well as innovative technology and machinery to boost productivity.

Mr Masanao Nishida, Director of Oishii Japan 2014 said, “We are delighted with the response to this year’s exhibition. We believe Oishii Japan is now the world’s largest dedicated Japanese food and beverage showcase outside of Japan. It is now a key business platform for industry to source for Japanese products, exchange ideas and bridge F&B businesses between Japan and ASEAN.”

Exciting event highlights this year include the workshops and seminars by Japan’s Ministry of Agriculture, Forestry and Fisheries (MAFF) as well as a new themed area – J-Sweets Collection.

MAFF, taking one of the largest pavilions at 150 square metres, will be promoting specialities from selected prefectures including Fukushima, Ibaraki, Tochigi, Gunma, Chiba and Miyagi. There will also be green tea and sake bars specially set up for visitors to taste and appreciate two of Japan’s popular beverages. Visitors can also participate in the educational workshops conducted at the pavilion to get tips on how healthy and delicious Japanese food can be easily re-created at home.

J-Sweets Collection will showcase over 40 exhibitors featuring a myriad of Japanese confectionery and desserts including snacks, candies and wagashi (traditional Japanese mochi). This new highlight at Oishii Japan is bound to delight those with a sweet tooth or simply love comfort food.

Industry experts to helm workshops and demonstrations
Oishii Japan will also feature live demonstrations and workshops by new and returning industry experts. Aimed at providing greater awareness and more in-depth understanding of the use and versatility of Japanese ingredients and products, these workshops have always proven to be well-received by trade and public visitors.

This year’s highlights include several experts who had presented last year: