TOKYO -(ASIATODAY.COM)- Reed Exhibitions Japan and Fukui Optical Association will be opening the doors to the 27th edition of Asia’s leading international optical trade fair – International Optical Trade Fair Tokyo (IOFT 2014) today at Tokyo Big Sight, Japan
Reed Exhibitions Japan being an experienced international exhibition organiser and Fukui Optical Association being one of the most influential and refined optical association in Japan and Asia, will bring together the best business platform for professionals in the eyewear/optical industry to conduct business for the coming year.
The show is expecting 310 exhibitors and 15,000 professional visitors from the all over Japan, Asia and the world to negotiate business, build strong network and connections with one another. As well as major brands of the industry from both Japan and the world ,there are brands joining the show for the first time from both Japan and overseas, to name a few, SAFILO, NEXUS, AOYAMA GROUP etc. For the full list
of exhibitors and their product information: http://www.ioft.jp/en/eguide/
To celebrate the opening of the 27th edition of IOFT, 46 of the industry’s key professionals will be joining the opening ribbon cutting ceremony as ribbon cutting dignitaries, such as Japanese and Asian chairmen of optical associations, top executives of powerful optical stores, importers, whole sales, mass retailers etc. With new projects , events , new opportunities arising and support by the industry, success is anticipated at for IOFT 2014.
With new projects , events , new opportunities arising and support by the industry, success is anticipated at
for IOFT 2014.
New projects and opportunities
As well as providing a firm business platform, IOFT 2014 will be exploring new opportunities. For instance, the show will be pulling off a number of new business generating projects this year along with established events such as EYEWEAR OF THE YEAR award and business match-making services between brands and buyers.
[NEW! ] Theme Country: France
Launched this year, IOFT will be holding an annual country theme, specially featuring the exhibitors and exhibitors of the selected country – this year France.
Through official show documents, materials and additional promotion via partnering press/media, IOFT 2014 aims to enhance on-site business by attracting more retailers, boutique owners and other buyers to the show that are looking to source for frames from France.
To represent France for the theme year of IOFT 2014, Dominique Pinton, President of Lunettes de France will also be joining the event.
In the long run, IOFT hopes this project will accelerate the business expansion of eyewear from overseas into the Japanese and Asian markets as well as further penetration into the consumer level through PR and media promotion.
As well as individual exhibitors from France, to name a few, TRACTION, CHAMBORELLE CREATION FRANCE, Pierre Eyewear, Filao etc. exhibitors of the France Pavilion has and will be specially featured such as ANACOLE, MU VISION, ZILLI, OXIBIS, ELCE, GLANCE OF LENS, JEYES, LOOK VISION, LIBRA EYEWEAR etc.For full details about the Theme Country project: www.ioft.jp/en/doc/theme_country/
Other exciting features
Tide – The IOFT International Designers
There will be a special exhibit area featuring the latest, edgy, stylish, overall fascinating eyewear at tide. Each year, this area attracts much attention from the industry and is the ultimate trend setting showcase for the coming year.
This year, TRACTION, F&F, CHAMBORELLE CREATION FRANCE, FROST, FLEYE, HOET, Gold & Black, Blac, Freddi Wood, KRAA KRAA, IRRESISTOR, OVVO OPTICS, ELEMENTS, RES/REI, ST.HUBERTUS, IO, OPMOOD, OLMACOME, ALFRED KERBS, SUGIMOTO DESIGN STUDIO, TENXION, SEESUN, ETHEREAL EYEWEAR, SUMMER BERRY ENTERPRISE etc. will be exhibiting their latest, stylish and original eyewear.
EYEWEAR OF THE YEAR 2015 Award Ceremony
The winners of the annually award selecting and honouring the best new design-eyewear to be introduced into Japan and Asia for the coming season – EYEWEAR OF THE YEAR (EOY) http://www.ioft.jp/en/Concurrent-Events/Eoy-Awards/ will be presented on the first day of the show at the official awards ceremony held from 13:00 at the special gallery of EOY 2015 within IOFT 2014. The Grand Prix winners of the 5 award categories: Men's Eyewear, Ladies' Eyewear, Kids Eyewear, Sunglasses, Functions & Technologies will also be unveiled at the ceremony.
For the details of the award winning frames: http://www.ioft.jp/en/Concurrent-Events/Eoy-Awards/Winners/ or contact the EYEWEAR OF THE YEAR (EOY) Secretariat/IOFT Show Management: TEL: +81-3-3349-8508 FAX: +81-3-3344-2400 E-mail: eoy-en@reedexpo.co.jp (Attn: Yui Kasai (Ms.))
IOFT will be held until Oct 22, 2014 to provide opportunities for professionals to catch the most recent and future trends of the Japanese/Asian markets and share information face to face with a great range of eyewear designers from all over Japan and the world.
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