MADRID - ASIATODAY.COM - For the third time, the two events organized by IFEMA Fashion will take place on the same dates and at the same place. The Mercedes-Benz Fashion Week Madrid catwalk will hold its 61st edition between 6 and 10 February, and Momad Metropolis will be held from 8 to 10 February, both at Feria de Madrid
The coincidence of the last two editions generated important synergies among domestic and foreign buyers and press at both events. Together they attracted over 70,000 visitors in each edition and made Madrid into a major international fashion capital for a few days
In February 2015, IFEMA will again focus attention on the world of fashion by holding the next editions of the MERCEDES-BENZ FASHION WEEK MADRID and MOMAD METROPOLIS, International Exhibition of Textile, Footwear and Accessories at the same time. For the third time, the two events, organised by IFEMA, will be held on the same dates and at the same venue with the aim of continuing to generate synergies among buyers and national and foreign press, and strengthen Madrid as one of the major fashion capitals.
Between 6 and 11 February, Feria de Madrid will host the 61st edition of Mercedes-Benz Fashion Week Madrid, with parades by the most important Spanish artists of the moment, and from 8 to 10 February, the fourth edition of Momad Metropolis the great multi Fashion Fair where over 900 textile, footwear and accessories companies come together. Between them, both events make the largest platform dedicated to fashion and new trends in the Iberian Peninsula.
However, these two events will not coincide with the Intergift, Bisutex and MadridJoya exhibitions again until September 2015.
MERCEDES-BENZ FASHION WEEK MADRID
MERCEDES-BENZ FASHION WEEK MADRID, organized by IFEMA, is the best display of new trends and creation in the field of Fashion in Spain. For over three decades it has proved itself to be a key platform for promoting Spanish design.
During the celebration of its 61st edition, from 6 to 11 February in Hall 14.1 at Feria de Madrid, the greatest Spanish artists of the moment will present their new collections for Fall-Winter 2015/16 and twenty emerging artists will exhibit their proposals in the SAMSUNG EGO Showroom in CIBELESPACIO where their creations will be on sale to the public.
As in previous editions, this edition of the parade will be heavily sponsored by the private sector. Thus, Mercedes-Benz, L'Oreal and INDITEX will again be the main sponsors of the event.
MOMAD METROPOLIS
MOMAD METROPOLIS is the great multi Fashion event which was first held in September 2013. A recent addition to the European fashion scene, it is a new, modern kind of Exhibition in harmony with the growing market trend
of bringing together clothing, footwear and accessories in the same shop, enabling the visitor to find everything in one trip and at the same place. The MOMAD METROPOLIS Exhibition is the sum of Simm and Modacalzado + Iberpiel, the two big trade fairs dedicated to Apparel, Footwear and Accessories, which have been successfully held in Madrid for decades.
Contact
Nuria de Miguel
Head of Press
ndm@ifema.es
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