HONG KONG - ASIATODAY.COM - MTR passengers passing by the Central Subway in Hong Kong Station will be greeted by a symphony of colours as a new look was unveiled for the MTR Corporation’s “art-in-mtr living art” platform. Featuring bright LED lighting and bold splashes of vibrant colours to compliment musical and theatrical performances, the new living art “stage” is designed to energise passengers’ journeys with the spirit of art. The new stage also has a built-in video screen that enables the Corporation to offer a new dimension to arts groups using the enhanced space.
In partnership with the Artist Pension Trust (APT) Institute and JCDecaux, the new screen will be used to present MTR’s first Digital Art project, which was kicked off yesterday (4 November 2014) with two dynamic video artworks by international APT artists, Mr Junebum Park from South Korea and Ms Wang Yahui from Taiwan. Their work will also be showcased on digital advertising screens over the next four weeks in a number of MTR stations.
“Art is a reflection of individual communities and continuously evolves as it is passed down through generations. The innovative use of video screens in the MTR to present digital artworks adds a new dimension to the ways in which we can enhance passengers’ travel experience and engage with our community,” said Mr Andrew Mead, Chief Architect of MTR Corporation.
The “living art” programme was launched in 2004 as part of the “art-in-mtr” initiative with the Living Art stage serving as a platform for professional artists and amateur performers to share their diverse abilities and talents with MTR passengers every Friday evening. Over the past
10 years, more than 500 live art performances have been held under this programme.
Members of the public who are interested in participating in the “art-in-mtr living art” programme may call the MTR Hotline on 2881 8888, or submit their proposals to the Corporate Relations Department of MTR Corporation direct.
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Contact Person: Gerald Chan
Email: cr_promo_2012@yahoo.com.hk
Telephone: 2993 2242
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