Singapore, 11 November 2014 – ASIATODAY.COM - Oishii Japan has presented yet another successful showcase this year. The exhibition welcomed over 10,000 trade and public visitors from 24 countries, a 40 per cent increase from 2013. The record number of visitors to the annual showcase is a testament to the strong demand and interest in Japanese F&B products.
Oishii Japan 2014 featured 266 exhibitors from 32 Japanese prefectures across 6,000 square metres of exhibition space. New show highlights, including the J-Sweets Collection, co-locating themed showcase J-Food Street, and the introduction of exhibitors with halal
certified Japanese products, were highly popular among trade visitors and the public alike.
Visitors were also treated to a diverse spread of classic Japanese ingredients, seasonal produces, unique prefecture specialities as well as innovative technology and machinery to boost productivity.
Mr Masanao Nishida, Director of Oishii Japan 2014 said, “The exceptional response to Oishii Japan this year shows that there is growing demand for Japanese food and beverage products, and interest in learning more about their versatility and variety. We are delighted
that many industry players in the region have returned to the show to discuss new collaborations and exchange ideas with exhibitors from Japan. We are positive that Oishii Japan will continue to serve as a key business platform bridging F&B businesses between
Japan and ASEAN.”
Surge in business confidence with positive turnout
The first two days of Oishii Japan attracted over 5,000 trade visitors, a 20 per cent jump from last year. Visitors were welcomed by exhibitors from 32 Japanese prefectures, including Japan’s Ministry of Agriculture, Forestry and Fisheries (MAFF). MAFF, a supporting
organisation of the show, maintained its strong presence at Oishii Japan with a 150 square metre pavilion. It featured presentations and workshops for visitors to better understand and appreciate Japanese produce and cuisine culture.
With an increase in visitors over the last edition, new exhibitors were excited and pleased with the exposure and market response.
Mr Koji Nakayama from Nakayama Kichshoen Co Ltd, Fukuoka said, “This was our first participation at Oishii Japan and we have gathered numerous high potential leads. We also received requests from chefs and buyers from large hotel chains to supply our premium tea to their VIP guests. Besides good quality buyers, we also met and networked with many F&B industry experts who were interested in our products.”
Mr Takayuki Wakabayashi from Schooner Pte Ltd, Tokyo enthused, “We met many potential customers at Oishii Japan and we are excited at the business opportunities the show has provided us with.”
Buyers were also impressed with the trade show, as well as the wide variety of products showcased at Oishii Japan 2014. Mr Andre Loo, a buyer from Malaysia commented, “I would recommend Oishii Japan to F&B industry professionals. It is a good platform to gain new market insights and update our knowledge on Japanese F&B products."
Record showing of public interest for Oishii Japan
The last day of the show was open to public and it was thronged by Japanese food enthusiasts. The public day attracted more than 5,000 visitors, an impressive 150 per cent surge from 2013.
The public were able to sample and purchase a variety of Japanese food products from various Japanese prefectures, some of which were not available in Singapore. Workshops and seminars with tips on how one could create healthy meals at home, using Japanese ingredients within the comforts of their homes were held as well.
Visitors were also treated to a new co-locating themed showcase, J-Food Street, which allowed them to purchase ready-to-eat Japanese snacks and drinks and dine in a casual and lively atmosphere.
The next edition of Oishii Japan will be held from 22 to 24 October 2015. For more information, please visit www.oishii-world.com.
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About Oishii Japan Executive Committee
Established in 2012, Oishii Japan Executive Committee (of OJ Events Pte Ltd) is helmed by professionals with a strong track record in organising leading trade shows in various sectors, including the food and beverage (F&B) sector. The company is set up with the aim of supporting Japanese enterprises keen to tap on the international markets by providing effective sales and marketing platforms for their products and services. One of the platforms for the F&B industry is Oishii Japan.
For media enquiries on Oishii Japan, please contact:
OJ Events Pte Ltd
Angie Eng
6393 0242
angieeng@mpinetwork.com
Asia PR Werkz
Lim Wee Ling
9768 6827
weeling@asiaprwerkz.com
Joanne Tham
8125 7990
joanne@asiaprwerkz.com
Sophia Lau
9170 2702
sophia@asiaprwerkz.com
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