Hong Kong - ASIATODAY.COM - DETOUR 2014, Hong Kong’s annual creative festival and concurrent event of Business of Design Week, will take place at the iconic former Police Married Quarters (PMQ) from Nov 28th to Dec 7th this year. This year, alongside partnering country Sweden, PMQ will unveil over 70 different onsite and more than 50 satellite events for DETOUR 2014, including events held by Hong Kong Art Gallery Association (HKAGA), Arts with the Disabled Association Hong Kong (ADAHK), Royal Institute of British Architects (RIBA), and the showcase of a Swedish solar-powered vehicle innovation design by InnoVentum. This year’s event will bring together emerging local and international creative talents, including Jimmy Ming Shum, Elaine Ng, LAAB x Chailie Ho, Droog Design Exhibition, and Pimpin’ Dutch Exhibition to share their innovative works with the local community while acting as the welcoming event for PMQ as the anchor site of DETOUR in the future.
DETOUR 2014’s theme “co-creation” will represent both artistic design alongside innovation and sustainability, displayed through Swedish creative power in various forms of creativity and culture. Environmental conservation is a growing concern that requires technological innovation, and so, PMQ is hosting Swedish technology company, InnoVentum to introduce their latest invention, “Giraffe” at DETOUR 2014. The hybrid power station, “Giraffe”, acts as a carport which provides renewable energy to charge electric vehicles and other devices. This uniquely designed installation will serve as a centrepiece of DETOUR 2014 to enlighten the local community in Hong Kong on the future of conservation technology.
Renowned new generation photographer Jimmy Ming Shum will introduce DETOUR 2014 visitors to a new side of Hong Kong with his latest photography collection, “Hong Kong Girls.” Resonating similar themes as his world famous “Tokyo Girls” collection, Jimmy aims to showcase the natural beauty of local girls through truthful, sweeping images set against the backdrop of Hong Kong’s busy metropolis. Jimmy Ming Shum has also photographed local and regional celebrities such as Nicholas Tse, Ziyi Zhang and Joan Chen. He will attend the creative festival to personally reveal his “Hong Kong Girls” collection at PMQ.
DETOUR 2014 co-creators will also have the chance to participate in unique workshops, “Biochromes,” hosted by material artist, Elaine Ng Yan Ling. Founder of “THE FABRICK LAB,” Elaine is a British-Chinese artist whose works have been exhibited at art and design museums throughout the world, including major cities such as London, Toronto, Paris and Beijing. “Biochromes” is the first workshop in her “Nature Tech” series and it focuses on examining colours and dyes. With sessions ranging from a few hours to several days, the workshops at DETOUR 2014 are accessible for people of all ages.
On a thought-provoking note, DETOUR 2014 will include several interactive dialogues, including a session hosted by ADAHK members. Each skilled in a distinct creative medium, the participating ADAHK artists will lead a stimulating discussion on the ability of art to transcend boundaries and perceived human limitations. Other highlights of the 10-day festival include From Ordinary to Extraordinary exhibition by Raffles and Design Dialogue “Interaction & Knowledge sharing of Heritage buildings in Hong Kong (RIBA)”.
Featuring a luminescent lightshow by Avollusion at its opening ceremony, DETOUR 2014 will launch at PMQ on the 28th of November. With Swedish pop-up shops, two weekends of Creative Mart, numerous activities to engage the local community, and exhibitions by artists from all over the world, this creative festival aims to foster young talents, and bring innovation and creativity to the local community. Individuals of all ages are encouraged to participate in this event and enjoy the multi-dimensional beauty of art, design, and culture. For more details, please visit www.detour.hk.
About DETOUR
Conceived in 2004 as a concurrent event of the Business of Design Week, DETOUR has become an annual programme showcasing Hong Kong as an international creative hub and featuring inspiring designs from young and emerging creative talents. DETOUR consists of a series of events and programmes incorporating the most original, bold and stimulating ideas from both Hong Kong and across the globe. It created a knowledge network of young talents, emerging designers/artists, local as well as international, to exchange ideas and experiences. This is designed to engage the larger population and let the entire city come together to celebrate the creative ventures around town.
About PMQ
Creativity at a new address - PMQ (formerly known as the Police Married Quarters) opened its door in April 2014, providing a platform for local creative talents to showcase their work and creation. This is a place for international creative happenings right in the heart of our city, and a destination for a creative lifestyle experience.
DETOUR 2014 @ PMQ
The former Police Married Quarter played host to DETOUR 2009 and 2011; so it is most fitting for the newly opened PMQ to host this year’s event; bringing international content onto our premises, mixing them in and interacting with our local design tenants to create opportunities for inspiration, connection and collaboration.
A wide variety of events in the form of creative workshops, design dialogues, installation; gallery walk, new product launch, cocktail receptions, etc. will take place and open to public participation (free of charge) from Nov. 28th – Dec. 7th. Details of each will be posted on our website and the DETOUR guide.
Theme: Co-creation
Detour 2014 intents to engage wider participation, including PMQ tenants, overseas and local designers and local community to join force to bring awareness, inspiration, and value to design, arts, and culture. Utilizing PMQ as the anchor site, young creative talents are free to express themselves in different forms and medium.
For further media inquiries, please contact:
Mia Qi
T: 3696-6934
E: mia.qi@dt-asia.com
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