HONG KONG - ASIATODAY.COM - Organised by Messe Frankfurt (HK) Ltd and the Hong Kong Trade Development Council (HKTDC), the 15th edition of the Hong Kong International Stationery Fair will be held 12 – 15 January 2015 at the Hong Kong Convention and Exhibition Centre. The 2015 show is expected to welcome around 200 quality exhibitors from 13 countries and regions, all exploring business opportunities in the Asia Pacific region. The attending countries and regions are Bulgaria, Chinese mainland, Germany, Greece, Hong Kong, Indonesia, Italy, Malaysia, Poland, and the USA, as well as Korea, Taiwan and Thailand with the latter three all having pavilions at the show.
Exhibitors both old and new will be featured at the Hong Kong International Stationery Fair 2015. Diakakis Imports SA from Greece will exhibit at the show for the first time this year. It is one of the leading companies in importing and distributing products in Greece with more than 25 years of experience in the field of school items, arts & crafts, stationery, license brands and office supplies. The company has its own brand – LUNA – and also represents and distributes licensed products of the Walt Disney, Marvel (Spiderman) and Peppa Pig brands. Commenting on their upcoming presence at the fair Ms Eirini Diakaki from the Exports Department said, “The Asia-Pacific market is getting more and more important day by day, offering a huge range of products and potentials. Today’s economic trends have changed, forcing us to develop more firmly the exports section especially for our LUNA and license collection. We will come to the Hong Kong International Stationery Fair to expand our export customer base and to make the LUNA brand more widely known.”
The fair will also welcome back exhibitors who attended and generated successful business leads and developments at previous shows. A. Lykogiannis Corp from Greece specialises in ergonomic bags for school and leisure as well as pencil cases, and currently exports to 20 countries and three continents. Speaking about their return to this year’s fair, Dr Ioannis Soukiouroglou, General Manager of the company said “After seeing the rise of the Asian markets, we have decided it is time to return to Hong Kong International Stationary Fair in order to penetrate the Asian market, along with presenting our new products and brands to potential clients who will attend the fair as visitors. We will launch our new fully functional large sized triple compartment rainproof knapsack, ideal for elementary school children. The Asia-Pacific market is important to us since it will lead to expansion of our company.”
Latest information on emerging trends and the digital revolution suggest new direction
Given the digital world we now live in, the stationery industry must continue to evolve with new trends and technologies to keep pace and enable it to thrive. This theme will be addressed at the Seminar on “Stationery: Traditional VS Digital?” – one of the many seminars making up the fringe programme during the Hong Kong International Stationery Fair 2015. The well respected Mr Rakesh Desai, Head – Print Media Division at Gifts & Accessories Magazine (India) – will take part in the seminar, using his experience of the Indian market and more to discuss specific examples. It is expected to be a popular session. Another speaker is Mr Yasushi Inoue, Director and Senior Managing Officer, Kokuyo S&T Co Ltd from Japan, who will use the company’s key product “Campus notebook” to share their current market status, future approach towards digital stationery and how to stay competitive in the market.
Another highlight of the fringe programme will be the seminar on “Stationery Design Trend 2015” which will feature speaker Mr Paul Poon of Ten Design Stationery among others. Key trends emerging in the industry will be covered, and the session is set to engage expert and audience opinion to help attendees understand what direction the design element of the stationery industry is moving in.
The Hong Kong International Stationery Fair will be held concurrently with HKTDC Hong Kong Toys & Games Fair, HKTDC Hong Kong Baby Products Fair and HKTDC Hong Kong International Licensing Show. For further information about the show, please visit www.hkstationeryfair.com.
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Media contact
Ms Rachel Leung
Messe Frankfurt (HK) Ltd
Tel: +852 2230 9225
Fax: +852 2598 7919
rachel.leung@hongkong.messefrankfurt.com
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