Taipei, Tuesday, December 9, 2014 - ASIATODAY.COM - Perspectives is a brand new online platform that publishes insights from leading design industry professionals on designing for the huaren (Chinese-speaking) market. This one-of-a-kind, bilingual (Traditional Chinese and English) resource is an initiative of the Golden Pin Design Award–Taiwan’s leading international design award that celebrates innovative design created in and for the huaren market.
Visit the Perspectives website here: http://designperspectives.org/. To discuss content excerpts, please contact our media team (details below).
The platform is currently home to 12 insightful interviews with design industry specialists, including
• Albert Chen, User Experience Center Director, TCL (China)
• Bi Xuefeng, OCT–LOFT Creative Group (China)
• Danful Yang, Creative Director, Pearl Lam Design (China)
• Henry Chang, Co-Founder and Design Director, Gearlab (Taiwan)
• James Chen, Director, Magic Creative (Taiwan)
• Jamy Yang, YANG DESIGN and YDC (China)
• Jonathan Yuen, Founder and Creative Director, Roots (Singapore)
• Kenneth Ko, Kenneth Ko Designs Ltd (Hong Kong)
• Manfred Wang, Benq, Qisda, and National Taiwan Normal University (Taiwan)
• Roger Lin, Vice President of Design, Nova Design (global)
• Shikuan Chen, Compal Electronics (Taiwan)
• Tilman Thürmer, CEO of COORDINATION ASIA (China)
By the end of the December 2014, the website will boast another 18 interviews with designers and industry professionals from around the globe including Natasha Jen, Partner at global brand agency Pentagram, Spencer Hung, who manages the design team at leading Taiwanese homewares brand JIA Inc., and Elliot Richards, founder and editor of EIGHTSIX.CO, a popular English-language blogazine on design from China, bringing the total number of articles to 30.
Visit the Perspectives website here: http://designperspectives.org/. To discuss content excerpts, please contact our media team (details below).
“After discovering how little there was out there in terms of newspaper or magazine articles, books, or even academic studies that examine the concept of designing for the huaren (Chinese-speaking) market, we felt it was essential to go out there and speak with leading designers and design industry professionals from around the world on what huaren design means to them. This goal runs parallel with the mission of the Golden Pin Design Award, which this year opened its entry criteria to companies creating products and projects for and in the huaren market,” says Chen Wenlong, CEO of Golden Pin Design Award executive, the Taiwan Design Center.
For media enquiries, please contact Kate Nicholson, International Media Liaison, DDG, on +886 2 2772 5850 x 180 or kate.nicholson@ddg.com.tw.
About Perspectives
THE FIRST BILINGUAL RESOURCE THAT PROVIDES INSIGHT INTO DESIGN FOR THE CHINESE-SPEAKING MARKET
Huaren (Chinese-speaking) consumers demand products and designs tailored to their needs and desires. Given the variety of economic classes, lifestyle choices, and business opportunities in huaren communities, astute design is crucial if brands want to remain competitive. Companies selling products and undertaking design projects in this complex arena must couple an understanding of centuries of civilization within a keen sense of local trends. Perspectives contains the thoughts, comments, and ideas of design industry leaders from around the world on designing for huaren world.
About the Golden Pin Design Award
This year, for the first time in its 33-year history, the Golden Pin Design Award opened its doors to companies designing products and projects in and for the huaren (Chinese-speaking) market. In June 2014, a record number of entries were received from across the world in four award categories: Product Design, Visual Communication Design, Packaging Design, and Interior Design. Golden Pin Design Award “Best Design” winners, who were selected from over 400 finalists, will be announced in an award ceremony held in Taipei, Taiwan on December 11, 2014. The Golden Pin Design Award Exhibition, a free, open-to-the-public display of this year’s Golden Pin Design Award winning products, will be held at the Taiwan Design Museum in Taipei’s Songshan Creative and Cultural Park from December 11-31, 2014.
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