Do you check reviews of new eateries before making a first visit? Maybe your latest kitchen appliance purchase was influenced by a demo video circulated on social media. You know someone who cannot stop posting pictures of their meals on social media.
With audiences increasingly turning to online sources for their news, there is an increasing demand for complementary multimedia content.
In the Jan-Apr 2015 issue of World Chefs Magazine, Adam Cranfield, former Head of marketing for Mynewsdesk explains how PR has evolved and how brands in the F&B industry can leverage on Mynewsdesk to tell their stories in order to engage those who matter.
Adam said, "In recent years we’ve seen the rise in the popularity and influence of food blogs. In addition, social media has empowered the voice of the everyday consumer, meaning every customer is now a potential reviewer of your food, product or services. The Mynewsdesk tool helps you to find and build relationships with the relevant influential people in the food and beverage industry including food bloggers and journalists, as well as helping you keep track of what’s being said about your organisation online."
Electrolux, Aria Foods and Costa Coffee are some of the brands in F&B industry which have implemented their digital PR strategy via the Mynewsdesk central hub.
Still undecided whether F&B brands need PR? Book a free consultation, and we'll be happy to have a chat with you.
For more information on how digital PR can help strengthen the branding activities of F&B brands, read the full interview on page 37 below:
http://issuu.com/worldchefs/docs/worldchefs_magazine2015_issue12/9?e=151...
