The National Restaurant Association announced the first confirmed education sessions for its NRA Show 2015. In these sessions, industry leaders and trendsetters will share their expertise and best practices on industry hot topics, making the NRA Show the ONLY event to offer FREE education sessions to the more than 60,000 attendees and enabling these participants to enhance their expertise and having a chance to learn how to grow their business and address the specific issues they are facing today.
Education sessions were submitted in five categories: Jobs and careers (including employee recruitment and retention, staff training, employee management and motivation), Profitability and entrepreneurship (including cost control, research and insight, guest attraction and retention and marketing), Food and healthy living (including menu innovation, food safety and traceability, nutrition and sourcing), Sustainability and corporate responsibility (including recycling standards, water conservation and energy savings) and Technology (including online/electronic/mobile marketing, POS systems, inventory management and guest entertainment).
Among the sessions participants will find “Foodservice 2020: Three Smart Strategies to Get the Future Right”. This session examines the critical trends in foodservice that will likely affect your business over the next five years addressing concerns about customer service, team-building, technology, training, talent, marketing, food & beverage, cost control and marketing. Another session that addresses how consumer lifestyles and behaviors have changed dramatically is the session “Menus 2015: Turning trends into money makers”, which is more focused on ingredients and food selection. Don’t miss “What’s Hot in 2015: Top Restaurant and Food Trends” where you will learn how trends in food, economics, consumer demographics, labor-force composition and technology will shape the future of chefs, foodservice markets and their suppliers.
Attendees can also explore the wide range of innovative approaches to restaurant funding that have emerged in recent years in the session “21st Century funding options for your restaurants” or learn what it takes to create, evolve and position a brand in a way that drives investor value by participating in “Going from Main St. to Wall St.: The Secrets Behind America's Great Growing Brands”.
Highlighting the importance of equipment innovation and new technologies, in “Tech Talks” hear what thought-leaders in technology and innovation have to say about how the correct mix of technology, imagination and the courage to think outside the box help restaurant businesses. Listen also to a panel of experienced multi-unit operators seek to make sense of topics such as online reservations and reviews, mobile payments, variable menu pricing, customer CRMs and other new technologies in “How technology is changing the restaurant customer experience”.
In more marketing focused educational opportunities, check out “Attracting the millennial crowd through marketing strategies” and learn how using social media and traditional marketing strategies can create millennial aged brand advocates. A variety of other marketing sessions also addresses niche marketing, data gathering and analysis, positioning and customers’ attraction and retention.
In more general sessions such as “Concept Creators - What I believe in” discuss how ideas on management, leadership and vision can change companies and what lessons entrepreneurs have learned along their way to success. Also learn best practices for determining which equipment options will make the most effective and efficient use of such resources as natural gas, water and electricity in the session “Making Foodservice Sustainable by Design”.
Due to the important of these sessions and complexity of these issues, for the first-time ever, NRA Show will offer translated versions of all its education sessions. In order to get the session in their language of preference, attendees need to attend the sessions in English and fill out the forms in each room that request that the session be translated. Translations will be available only per request and sent directly to the participants requesting these benefits.
Visit the Show Web site at Restaurant.org/Show in order to check for session updates. There will be more than 80 FREE sessions to attend. Plan your schedule accordingly.
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National Restaurant Association
Founded in 1919, the National Restaurant Association is the leading business association for the restaurant industry, which is comprised of 945,000 restaurant and foodservice outlets and a work force of nearly 13 million employees. Together with the National Restaurant Association Educational Foundation, the Association works to lead America’s restaurant industry into a new era of prosperity, prominence, and participation, enhancing the quality of life for all we serve. For more information, visit our Website at www.restaurant.org.
Tatiana Vieira Green
tatiana@adaptinternational.com
+1 (312) 836-1047
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