In a continuation of the increased focus on design and trends at Intertextile Shanghai Home Textiles in recent years, the 2015 fair features a new and expanded trend programme named InterDesign. Trend forecasting, conceptual designs, product demonstrations and forums, designed and led by industry experts, will all feature in an in-depth, comprehensive and practical programme. In addition, Asia’s leading home textiles trade fair will also feature around 1,400 exhibitors showcasing the latest decorative fabrics, bedding and towelling, wall coverings, carpets and rugs, non-textile curtain accessories and sun protection systems, and design products, resources and tools from 26 – 28 August.
Speaking on the new InterDesign trend programme, Ms Wendy Wen, Senior General Manager of Messe Frankfurt (HK) Ltd, commented: “As the Chinese market matures, consumers are paying more attention to the design of home textile products. Last year’s fair saw a large increase in the number of designers attending, and huge crowds at some of the trend presentations. The revamp of this year’s trend programme is a response to this increasing interest, and we have tailored the InterDesign area and events to help the industry understand the 2016 trend concepts and how these can be applied in a practical way, as well as providing a space for idea exchange by industry experts.”
The InterDesign programme includes three special areas: a Trend Area, Trend Concept Show and Forum Space. The trend concepts for 2016 will be displayed in the Intertextile International Lifestyle Trend Area, which is designed this year by the Nelly Rodi™ Agency, the internationally renowned specialists in the analysis of consumer lifestyle trends.
2016 trends expressed in four themes to guide the industry
Led by the Nelly Rodi™ Agency, this year’s trend committee comprises experts from six design firms from Asia and Europe who have developed four international themes that express the home textile trends for 2016, with the overall keywords of these themes being ‘Dream Up!’. For the first time this year, the committee will be represented by two members from Japan, Dan and Gen Namura, young textile designers based in Tokyo, who will bring a more Oriental flavour to the trends. These two leading designers have cooperated with Heimtextil Frankfurt, the parent fair of Intertextile Shanghai Home Textiles, for a number of years so will bring valuable knowledge and experience to this project.
The four themes that will feature in the Trend Area are:
• Modern Sensitive: an authentic, modern ambiance, perfect for a spiritual retreat. An almost wild form of natural, favouring sensitive, sincere, forward-thinking design.
• Smart Fiction: an ‘experimental’ spirit playing on visionary, organic volumes. A tamed future flirting with the artificial, hybridising natural and synthetic codes.
• Pop Energy: evoking a precious, refined, graphically stylised “elsewhere” that, while paying tribute to different cultures, focuses on a modernised interpretation of bohemian codes.
• Premium Twist: a lovely, precious look is mixed with subtle baroque accents. A story imbued with a quirky, fantasy ambiance to create festive, theatrical decoration based on sure, graphic subtleties.
The four themes presented here will also be brought to life by a series of product demonstrations conducted by exhibitors. Exhibitors are also able to submit their latest products for inclusion in the Trend Area as a way to attract more buyers to their booths.
From concept to practical use: trend themes in real-life settings
Taking the trend concepts and implementing them in a practical setting is the Trend Concept Show which is coordinated by leading Chinese designer Shen Lei, a member of this year’s Trend Committee and Founder of the Interior Architects Design company. He has invited eight well-known local designers who will be matched with leading industry brands, with the designers then creating products in a real-world setting to help buyers visualise the trends.
And to further increase the knowledge of the local industry, the Forum Space will feature well-known designers and trend experts exchanging their views on interior designs and market trends.
In addition to the Forum Space events, participants of the fair can also take part in a number of design and trend seminars. A Soft Furnishings Design Forum will also take place at the fair, while those looking to understand domestic market trends in more detail can learn more at the China Home Textile Trend Forum. More details on all these features will be released closer to the fair.
Further details on the InterDesign programme, including the 2016 trend guide and trend committee members’ profiles can be found here: http://intertextile-shanghai-hometextiles-autumn.hk.messefrankfurt.com/shanghai/en/visitors/events.html. To access the full range of 2016 trend guide pictures, please email liam.rodden@hongkong.messefrankfurt.com.
Intertextile Shanghai Home Textiles – Autumn Edition is organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Home Textile Association (CHTA).
Media Contact
Liam Rodden
Tel +852 2230 9217
Fax +852 2598 7919
liam.rodden@hongkong.messefrankfurt.com
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