The National Restaurant Association is launching two new specialty pavilions at its NRA Show 2015 to highlight its commitment to breakthrough products and services that will pave a new frontier for the future of the foodservice industry. These special areas of the exhibit floor at the largest and most comprehensive industry trade show in the United States will make it easy for foodservice operators not just imagine the future, but also watch it come together, by investing in products and services that provide a competitive edge.
One of the new specialty areas is the Startup Alley which will showcase a slew of creative, innovative startups that are poised to make a big impact in the industry with their new technology-savvy solutions. Exhibitors in the Startup Alley have to be in operation for no more than 5 years, may not participate in Startup Alley for more than one year, and must have at least one paying customer. Products and services will focus on the use of technology to solve a problem within the restaurant industry, including supply chain, marketing, sustainability, payments and operations. Visiting this new area of the show floor will allow attendees to find unheard of companies and solutions that will differentiate them from their competitors.
Restaurateurs looking for ways to introduce a whole new world of creativity and personalization to their final products should explore the 3D Printing Zone. In this unique space, participants can see 3D printing in action and discover how it can change the way our industry operates in the near future. 3D printing technology long ago moved from being theoretical to a reality, and in recent years foodservice companies and chefs have started to use it as a tool in food preparation and presentation.
3D printers originated to help designers, researchers in biotechnology and aircraft-makers, but today it can help, for example, to produce a ceramic piece of bakeware or a cake topped with an “exoskeleton” made of flavored sugar. In this new zone of the show floor attendees can watch the future of the industry.
In addition to the new zones, attendees will be able to find leading experts from progressive companies in eight already-famous specialized areas of the show floor. The Conserve Solutions Center will present sustainability focused products that can lower costs, waste, energy use and environmental impact, plus attract eco-minded guests. The Alternative Bitestyle pavilion will continue to showcase products and ingredients for vegetarian/vegan, low sodium, gluten free and allergy needs that make menu modification easy.
In the Technology Pavilion, discover the latest class of top back-of-the-house equipment and technology products vetted by experts. Try them out in person and engage the experts. By visiting the Franchise Pavilion meet turn-key concepts ready to franchise along with franchise-centric products, services and education to start, manage and grow an operation.
Visit the World Culinary Showcase to see live the most talented and creative chefs in the world. Get a rare look at master techniques, tips, recipes and secrets —plus stories, laughs and philosophies to share when you return home. At the Foodamental Studio participate in a hit series of hands-on workshops that let you roll up your sleeves with the experts and try out the processes and techniques behind today’s hottest trends.
Find an oasis of organic and natural products and labels that menu-minded consumers increasingly care about at the Organic & Natural Pavilion and connect with U.S. food producers and processors interested in exporting their quality products at the American Food Fair.
NRA Show is a global marketplace where professionals from more than 100 countries are able to discover over 900 product categories from 2,000+ suppliers, including food, beverage, equipment, supplies, lodging and more. NRA Show 2015 will take place from 16-19 May in Chicago. For more information, visit the Show Web site at Restaurant.org/Show.
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National Restaurant Association
Founded in 1919, the National Restaurant Association is the leading business association for the restaurant industry, which is comprised of 945,000 restaurant and foodservice outlets and a work force of nearly 13 million employees. Together with the National Restaurant Association Educational Foundation, the Association works to lead America’s restaurant industry into a new era of prosperity, prominence, and participation, enhancing the quality of life for all we serve. For more information, visit our Website at www.restaurant.org.
Tatiana Vieira Green
tatiana@adaptinternational.com
+1 (312) 836-1047
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