Seoul, Korea, May 28, 2015 – Thailand Convention & Exhibition Bureau (TCEB), the government agency tasked with promoting and developing Thailand’s MICE industry, organized TCEB Roadshow Korea 2015 “Thailand: Your Global Business Events Connection” in Seoul to introduce privileges under TCEB’s “Thailand Connect the World” campaign for Korean convention organizers and exhibition trade visitors.
The roadshow is in cooperation with Exhibition Department and Convention Department aiming to promote Thailand as a preferred MICE destination that connects ASEAN to the world. With the full implementation of AEC in the year 2015 and Thailand’s political situation that is reconciling, Thailand will have a smooth transition, ready to become a strategic gateway in the region.
Thailand Connect the World campaign builds on the strong legacy of the three fundamental pillars of Thailand’s business event industry which are Destinations, Businesses, and People by showcasing the best of all three elements. Thailand never fails as the most sought out destination for visitors with a brilliant blend of local activities enabling Thailand to play host to any business event in any season creating a unique experience inspired by nature. Expansion of airports and railroads including GMS Economics Corridors will see the country emerge rapidly as an ideal destination for global business events. Thailand creates borderless business potential through stable and sustainable business event industry growth in the biggest marketplace with a regional population around 3,358 million. It is an international commercial hub and leading producer of global industries endorsed by strong market recognition and robust government collaboration and support in free trade area. Thailand’s skilled business events workforce not only boasts world-leading expertise, but also ‘glocalised’ service with local flexibility which will help ensure business events success.
Ms. Vichaya Soonthornsaratoon, Convention Promotion Director of TCEB commented on the potential collaboration between Korean and Thai business event sectors, stating that, “As the Thai government’s official flagship body for the business event sector, we are proud to build on the strong and long-standing relationship between Korea and Thailand and would like to invite Korean associations to select Thailand as a venue for their meetings.”
TCEB is also offering special incentives for conventions to be held in Thailand, through the Convene and Connect campaign, which features three key elements: Connect People encourages networking by enhancing organizers’ social events such as a support for cultural performance for a smaller group and a support for reception for the convention with minimum 300 delegates. Connect Business also helps organizers of conventions to gain more attendees from ASEAN+6 countries, through support for up to three marketing activities per event, with maximum support of 200,000 baht per activity. Finally, Connect Destination offers delegates to all TCEB-supported conventions held in Bangkok in 2015 with a welcome package that includes a BTS pass and free Wi-Fi connection.
Mrs. Jaruwan Suwannasat, Exhibitions and Events Director of TCEB said, “Korea is an attractive and be one of high growth markets for Thailand. In 2014, Korea remained in top 10 markets for three consecutive years in international participants who have attended international exhibitions held in Thailand. Under an exhibition platform, Korean stakeholders will be able to expand their endless business potentials; especially, in Thailand’s key industry sectors including food & agriculture, beauty and cosmetics, healthcare and wellness, construction and infrastructure, gems and jewelry, and machinery. With TCEB as a strategic business partner who has formed numerous collaborations and networks to open up new chapters of business opportunities, our Connect Businesses campaign offers privileges to support Korean group visitors to attend and conduct business matching at exhibitions in Thailand as well as special incentive designed for Korean trade promoter called Trade Promoter Reward Program which will strongly boost Korean market growth in coming future”.
Connect Businesses Campaign is a group visitor campaign that aims to incentivize business-oriented leads to attend and do the business matching at international trade shows in Thailand. Each of trade visitors could earn USD100 achieving 3 business matching meeting. The eligible bodies that may apply for this program include trade promoters, chamber of commerce, business trade associations, oversea industrial publications, oversea non-profit organizations, and MICE travel agents. Whereas Trade Promoter Reward Program is entitled to reward Korean trade promoter to gain additional marketing fund if they bring in group of trade visitors at certain numbers (as per attached document).
Additionally, TCEB offers Korean business travelers seamless services including business matching platform facilitation, government and private sectors connection, convention and exhibition consultancy, promotion package support, Immigration Fast Track at Suvarnabhumi Airport, and business event intelligence and researches. These are comprehensive supports to ensure convention and exhibition business success in Thailand. Korean partners can find convention and exhibition information and campaign data through TCEB’s communication channels including www.businesseventsthailand.com or connect with us at various social media platform and free subscription of exhibition monthly e-newsletter via Exhibition Now.
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For more information, please contact
Convention Promotion Department
Mr. Sutichai Bunditvorapoom
Senior Manager
Tel (66) 2 694 6000 Ext. 6023, Email: sutichai_b@tceb.or.th
Exhibitions & Events Department
Ms. Siriwan Kamonwichian or Ms. Nattinee Chuansanit
Marketing & Support
Tel (66) 2 694 6000 Ext. 6038 and 6093, Email: siriwan_k@tceb.co.th, Nattinee_ch@tceb.or.th
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