MicroAd, Inc. (Headquarters: Tokyo; CEO: Kentaro Watanabe; hereinafter referred to as “MicroAd”), the leading Online Ad Platform company in Asia, today announced that its supply-side platform (SSP), “MicroAd COMPASS”, has been connected to AdRoll, the world’s most widely used retargeting platform.
“MicroAd COMPASS” is a programmatic ad platform that enables the maximization of advertising revenue of online publishers. It implements "Full Flat Auction" among the offers from ad networks, demand-side platforms (DSPs) and direct-sold ads, and identifies the most profitable ad unit to be displayed for each impression in real time.
The integration with AdRoll’s DSP will help MicroAd to deliver better value and achieve an uplift in the profitability of the publishers using “MicroAd COMPASS”, as a result of increased number of bidders and intensity of competition.
“MicroAd COMPASS”, Japan’s largest online ad inventory source, is AdRoll’s first local direct real-time-bidding (RTB) integration partner as part of the latter’s expansion in Japan. Furthermore, “MicroAd COMPASS” has been launched since last December in other countries in which MicroAd operates, including China, Hong Kong, Taiwan, Indonesia, Singapore, Vietnam, India, the Philippines, South Korea and Thailand. The platform integration also applies to ad inventory in these countries, currently with completed integration in South Korea and Vietnam and planned integration in the rest. In other words, advertisers using AdRoll platform will be able to reach more publishers across the Asia region.
“We are very delighted to collaborate with AdRoll as the integration does not only boost the scale of RTB ad transactions but also benefits the online media landscape with better utilization and value of ad spaces in Asia,” said Nobutaka Nakano, SSP Manager of MicroAd. “Dedicated to continuously enhance our service and value to online publishers, we will be integrating with more major global DSPs as well.”
About AdRoll
AdRoll is the world's most widely used retargeting platform, with over 20,000 active advertisers worldwide. The AdRoll platform helps businesses in a wide range of industries use their customer data to execute high performance campaigns across platforms and devices. AdRoll provides a high degree of transparency and reach across the largest ad inventory sources, including Google, Facebook, Twitter, iAd and the web. The company is headquartered in San Francisco with offices in New York City, Dublin, London, Sydney and Tokyo. AdRoll is backed by leading investors such as Foundation Capital, Institutional Venture Partners, Northgate Capital, GlenMede, Accel Partners, Merus Capital and Peter Thiel. For more information, please visit http://www.adroll.com
About MicroAd
MicroAd is the pioneering ad platform company in Japan and has expanded its presence across the Asia region. Dedicated to provide optimization solutions for online display advertising, it has launched the programmatic ad platforms of both demand and supply sides. There are currently more than 10,000 advertisers and 5,000 publishers using its platforms for effective ad management and programmatic ad trading. For more information, please visit http://www.microad.co.jp/en/
Media inquiries: Mio Matsumoto (PR Department) / Yap YiXin
Telephone: （+65）6225-9589 E-mail：pr@microad.sg
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