This year’s Music China continues to grow and offer tantalising business opportunities and musical inspirations to Asia’s markets. Taking place from 14 – 17 October 2015 at the Shanghai New International Expo Centre in Shanghai, the show will be the biggest ever with 105,000 sqm of exhibition area.
With a promising growth of seven percent in the show’s scale, the organisers set an optimistic target for this year’s show. “Business is always the foremost priority for our show participants and the overwhelming response from the industry supports that Music China is a strong trade platform in Asia. We are projecting to have 1,800 exhibitors to showcase a wide range of musical instruments at the 2015 show and attract 73,000 visitors from around the world,” said Ms Fiona Chiew, Deputy General Manager for Messe Frankfurt (Shanghai) Co Ltd.
Joining this year’s Music China are renowned industry brands including Alfred, ABRSM, Bach, Blüthner, Bösendorfer, Buffet, Casio, D’Addario, Fazioli, Fender, GEWA, Grotrian, Hal Leonard, Ibanez, Kawai, Korg, Ludwig, Marshall, Medeli, Music Sales, Ovation, Pearl, Pearl River, Petrof, PRS, Roland, Selmer, Samick, Schimmel, Steinway, Tama, Tascam, Taylor and Yamaha, as well as 10 international groups and pavilions from Belgium, the Czech Republic, France, Germany, Italy, Japan, the Netherlands, Spain, Taiwan and the UK.
The dynamic market in China has become a major attraction for the participating brands and suppliers. In 2014, the total value of import and export in China was USD 2.029 billion (up 3.91%) and the total value of musical instruments imported into China reached USD 318 million, up 8.5% compared to 2013. The positive feedback from a past Spanish exhibitor, Manufacturas Alhambra S.L., supported this statement. “China is one of the markets with the highest growth potential, and Music China gives us exposure to this very big market,” said Mr Pedro Angel Lopez representing the company.
Engaging fringe events enrich attendees’ experience in music, knowledge and culture
Carrying out Music China’s concept of putting music, business and culture together, the organisers will host a handful of engaging fringe programme and live performances to provide show-goers with a complete experience of music, knowledge and culture. The programme will have a core focus in business strategies in new markets and business segments, education for kids, appreciation for musical instruments and music masters’ workshops. Some of the events to highlight include:
* NAMM CMIA Forum and NAMM University Courses
* Music Education Conference and master classes
* Ancient and modern violin making demonstration
* Music learning programme for kids
* SchoolJam and Drum Circles
* Artists’ and celebrities’ autography
* More than 1000 indoor and outdoor live shows
For more details about Music China 2015, please visit www.musikmesse-china.com or send an email to music@hongkong.messefrankfurt.com. Other shows under the Musikmesse brand include:
NAMM Musikmesse Russia
10 – 13 September 2015, Moscow
Musikmesse
7 – 10 April 2016, Frankfurt
For more information about Musikmesse fairs, please visit www.musikmesse.com.
Media contact:
Telly Cheuk
Tel. +852 2238 9956
Fax +852 2519 6800
telly.cheuk@hongkong.messefrankfurt.com
Music China
Since its debut in 2002, Music China has never stopped its mission for music to serve Asia Pacific’s musical instruments market. The show earned its reputation as the biggest trading platform in the region with more than 1,600 exhibitors and 68,000 visitors from around the world every year.
Music China is an important sourcing ground offering a broad product mix encompassing both western and traditional Chinese instruments for musicians, retailers, dealers, distributors and agents from China and the rest of the world. This major trading platform also features a full spectrum fringe programme including educational forums which offer market insights and in-depth discussions about the Chinese market. Music China also helps promote music culture to visitors through indoor and outdoor live music performances and activities.
The show’s drive for excellence has resulted in it being awarded the title of ‘Most Innovative Exhibition 2013’ by the 12th China Events Fortune Forum, and ‘Shanghai Top International Brand Fair’ by the Shanghai Foreign Economic Relations & Trade Commission and the Shanghai Convention & Exhibition Industries Association in 2008 and 2013. Music China is jointly organised by Messe Frankfurt, INTEX Shanghai and the China Musical Instrument Association.
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