Next month’s Intertextile Shanghai Home Textiles will feature a new trend programme as the fair continues to expand beyond traditional home textile items to cover the entire product spectrum. The InterDesign programme has been developed in response to the increasing interest of Chinese consumers in design and trends, with some of the industry’s biggest players participating this year. As Asia’s leading event for the home textiles and accessories industry, Intertextile Shanghai will feature around 1,400 exhibitors from some 30 countries and regions, and takes place for the first time at the National Exhibition and Convention Center (Shanghai).
The InterDesign Programme includes three special areas in the International Hall (hall 7.2): a Trend Area, Trend Concept Show and Forum Space. The International Lifestyle Trend Area, which is designed by the NellyRodi™ Agency, will feature the 2016 lifestyle trend concepts, while the Trend Concept Show will bring these trends to life in a practical home setting. The show is coordinated this year by leading Chinese designer Mr Shen Lei, who is also a member of the 2015 Trend Committee which developed the 2016 trends. He has recruited some of China’s best interior designers – who have been paired with the industry’s leading brands – to create displays which help buyers visualise the latest trends. Each display elaborates on the themes and ideas found in the Trend Forum. The brands and designers include:
• LaCanTouch (France) and Mr Chu Po Yang: LaCanTouch, which started out in wallcoverings and upholstery fabrics in 1989, is partnered with Mr Chu Po Yang with its Houlès, Luciano Marcato and other brands.
• Brilliant & Refined (China) and Mr Ben Wu: Brilliant & Refined is the brand of exhibitor Shanghai Best Home and have worked with designer Mr Ben Wu this year, a long-time collaborator with Intertextile Shanghai and trend committee member in 2013.
• Designers Guild (UK) and Mr Meng Ye: British brand Designers Guild return to the fair again and are partnered with Mr Meng Ye, an interior designer who has completed residential projects for a number of Chinese movie stars.
• Uniwal (China) and Mr Dai Kun: another long-time collaborator with the fair, Mr Dai Kun, a well-known architect and interior designer and 2014 trend committee member, worked with Uniwal, one of China’s best-known wallcoverings brands.
• Jean Paul Gaultier (France) and Mr Lu Hong Wei: well-known for its unique style and design ideas, the Jean Paul Gaultier brand unites with Mr Lu Hong Wei at Intertextile Shanghai.
• Prestigious Textiles (UK) and Mr Zhong Song: award-winning designer Mr Zhong Song collaborated with British brand Prestigious Textiles.
• Dedar (Italy) and Mr Sun Yun: Italian brand Dedar specialise in innovative and well-designed upholstery, and collaborated with Mr Sun Yun to showcase these strengths.
• JAB Anstoetz (Germany) and Ms Tracy Jen: a repeat exhibitor at Intertextile Shanghai, JAB Anstoetz collaborate with Ms Tracy Jen this year.
Seminar programme to feature industry’s leading design & trend experts
As is always the case at Intertextile Shanghai Home Textiles, a comprehensive seminar programme with sessions conducted by the industry’s top experts is on offer. In the Design & Trends category, the highlights include a talk on day 2 by Mr Vincent Grégoire of the NellyRodi™ Agency who will explain in detail the 2016 trends found in the International Lifestyle Trend Area. On day 1, a forum talk will be led by Mr Shen Lei who will conduct an open discussion with the designers about their featured work in the Trend Concept Show. Also on day 1, a press conference will take place in the morning to explain the Trend Concept Show in detail.
In addition to the seminars, tours of the International Lifestyle Trend Area will also be conducted by members of the Trend Committee. This year, they are led on days 1 and 2 of the fair by Mr Grégoire as well as Mr Dan Namura from Dan Project of Japan. Mr Namura has also cooperated with Heimtextil Frankfurt, the parent fair of Intertextile Shanghai Home Textiles, for a number of years.
Seminars covering Market Information and Testing & Certifications will also be on offer at the fair. Further details of these will be announced in August.
Intertextile Shanghai Home Textiles – Autumn Edition is organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Home Textile Association.
To find out more about this event and other upcoming home textile fairs, please visit: www.intertextilehome.com.
For more information about Messe Frankfurt textile fairs worldwide, please visit: http://texpertise-network.messefrankfurt.com.
Note to editors: more information about the InterDesign programme, the 2016 lifestyle trends and the Trend Forum can be found in an earlier press release, or by contacting Liam Rodden.
Media contact
Liam Rodden
Tel +852 2230 9217
Fax +852 2598 7919
liam.rodden@hongkong.messefrankfurt.com
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