o From 18 to 22 September, the main showcase for Fashion design in Spain, organised by IFEMA, will offer a full programme of fashion shows in which 42 designers and participating brands will combine innovation, skill and design in their Spring-Summer 2016 collections.
o Maria Ke Fisherman, a young cult international label which began its professional journey at the Ego platform, will join the programme of established designers with its own world of proposals containing various cutting-edge creations.
o MBFWM, which recently celebrated its 30th anniversary, has established itself as the best showcase for Spanish design in the world, bringing together the best designers of the moment, whose prestige and recognition transgress Spain's borders. Altogether, MBFWM has hosted catwalk shows by around 300 designers. In recent years, it has welcomed key names from Spain's current design world, such as Alvarno, The 2nd Skin, Juan Vidal, Etxeberría, Leandro Cano, Ulises Mérida and Moisés Nieto, among others, whose creations have been awarded numerous prizes and chosen by famous celebrities in cinema and international music.
o This fashion show will once again host renowned awards ceremonies. L'Oréal will be awarding prizes to the best model and the best collection by an established designer, while Mercedes-Benz will choose the best from among the young designers taking part in Samsung Ego for the sixth edition of the Mercedes-Benz Fashion Talent Award. This year’s programme also includes the 4th Samsung Ego Innovation Project Award show, by María Glück and her label Howl
o In terms of sponsorship, the fashion show is offering, as in previous editions, strong support from leading brands in their respective sectors. In total, 15 brands are sponsoring the event. Mercedes-Benz, L’Oréal Paris and INDITEX are its main sponsors.
Madrid, 23 July 2015. Mercedes-Benz Fashion Week Madrid, the flagship fashion show considered a world showcase for Spanish design, organised by IFEMA, will be holding its 62nd edition from 18 to 22 September at Feria de Madrid. Over five days hall 14.1 will once again become the key arena for fashion, bringing together the best Spanish design proposals put forward by the 42 most prominent labels and designers of the moment. What's more, fifteen emerging designers will present their proposals at the Samsung Ego Showroom in Cibelespacio, where they will be on sale to the public.
New at this edition, where Spring-Summer 2016 collections will be presented, is the inclusion of the young label Maria Ke Fisherman in the general programme. This brand started its professional journey at Ego, where it participated in three editions. In each of its collections the label projects its own universe of proposals, which come from the confluence of many creative forefronts. Their garments have become a cult phenomenon in the international fashion world and are now a regular sight in the wardrobes of iconic figures in contemporary music. Their inclusion confirms MBFWM's constant commitment and support for young talent, whose names become a reference for developing the collections of the future, as confirmed by the rapid growth of the brand.
Since it was initiated in February 1985, the MBFWM catwalk has hosted shows by almost 300 designers. Many of them began their careers while the event was still in its early days, and nowadays they are important names on the Spanish fashion scene. Other younger designers have become involved over the years, bringing their talent and new perspectives on fashion design with them, distilling the essence of modernity and contemporary elegance through their creative speeches.
MBFWM, which recently celebrated its 30th anniversary, has established itself as the best showcase for Spanish design in the world, bringing together the best designers of the moment, whose prestige and recognition transgress Spain's borders. In recent years, it has welcomed key names from Spain's current design world, such as Alvarno, The 2nd Skin, Juan Vidal, Etxeberría, Leandro Cano, Ulises Mérida and Moisés Nieto, among others, who have received various awards in recognition of their work, and whose designs are now worn by famous celebrities in cinema and international music.
Ailanto opens the events programme at the 62nd edition
Ailanto, the creative duo formed of twins Aitor and Iñaki Muñoz, will open the events programme of the 62nd edition of MBFWM by presenting their Spring-Summer 2016 collection on Friday 18 September at 11am on the Mercedes-Benz catwalk.
In parallel with the catwalk shows at hall 14.1 of Feria de Madrid, in this edition the Desigual brand will be organising a re-see of its Spring-Summer 2016 collections on 18 and 19 September in Madrid in the form of an exhibition, which will give the press, professionals and the public the chance to identify the key steps in the creative process and rediscover the characteristic shapes and features that the label has based itself on since it began. The exhibition will be open to invited members of the press on 18 September from 10am to 6pm; and to VIP customers of the brand on the morning of 19 September, and to the general public interested in finding out about the brand's universe and philosophy on the same day from noon to 6pm.
Emerging talent on the last day of catwalk shows
The last day of MBFWM will be reserved for talented young designers, with catwalk shows taking place as part of Samsung Ego, a creative motor that is essential for regenerating Spanish fashion. This time 9 young Spanish designers will be taking part: 4 returning ones and 5 participating for the first time. Furthermore the programme includes a catwalk show by an international designer as part of the Mercedes Benz Fashion Talent awards, as well as a catwalk show by María Glück of the Spanish label Howl, as winner of the fourth Samsung Ego Innovation Project prize.
As is now usual from what has been seen in previous years, MBFWM will once again be open to the city. This time, catwalk shows will be broadcast on screens at two emblematic locations in Madrid: the Conde Duque Cultural Centre, and Platea Madrid in Plaza de Colón.
Sponsorship and use of new technology
In terms of sponsorship, the fashion show will have, as in previous editions, strong support from leading brands in their respective sectors. In total, 15 brands are sponsoring the event.
The use of new technology will once again be very present at MBFWM, www.mbfwmadrid.ifema.es, with live broadcasting of the catwalk shows on the website www.mbfwmadrid.ifema.es and an increased presence on social networks . In this regard, Twitter will enhance promotion of the event from @twitterSpain and @TwitterFashion, and the event will increase its presence on Twitter by getting involved with various users to capture its followers' interest. Similarly,
the catwalk event will now be present on the new social network Snapchat, which has recently been introduced in Spain.
Nearly 49,000 visitors at the 61st edition
The February 2015 edition recorded a total of 48,631 visitors -including buyers, press and guests-, a figure which is slightly higher than the previous two editions. Also, it was covered by 1,171 journalists, 110 of whom were foreign, from countries like Portugal, France, the UK, Italy, Germany, Turkey, Argentina, Colombia, Mexico, the USA, Korea, Hong Kong, Dubai and China.
For this coming edition, IFEMA has also organised a programme to invite the foreign press, which will bring an outstanding selection of journalists from major international publications to the Spanish fashion show.
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