Madrid, 21st July 2015. – In 2016, FITUR is launching an official international daily news magazine, in print and electronic versions: FITUR Daily. Thanks to its clear and concise editorial format, this daily magazine will give trade visitors and journalists a true reflection of the tourism industry and will be a veritable aid for their visit. Produced live – each day – at the show, FITUR Daily will feature essential show news, key figures and trends of the market, conferences and interviews with key personalities, hotel highlights and tips for one’s stay in Madrid. FITUR Daily will be produced by the publishing company Cleverdis.
FITUR Daily S will comprise a total of five editions. The first will appear two weeks before the start of the trade show in digital form, three live issues will be available during the event days from 20 to 23 January 2016 in printed and online versions and the remaining edition will appear two weeks after the end of the show in digital form. The magazine will also be available every morning of the event at a total of 60 Madrid hotels.
“The aim of FITUR is to act as a true ‘hub’ for the industry, in terms of networking, but also in terms of information and education of the market,” says Ana Larranaga Director of FITUR. “We chose to partner with Cleverdis for the production of FITUR’s first international show daily due to the fact that their philosophy of ‘information intelligence’ is totally in harmony with that of our show. I am convinced this publication will add great value to the visitors’ time at FITUR.”
“Over the years, we have come to recognize the fact that the best way to help a market grow and flourish is through an improved flow of information, enabling trade professionals to make wiser decisions,” says Gérard Lefebvre, President and CEO of Cleverdis. “Of course exhibitors come to a trade show to grow their market share, but thanks to a properly constructed show daily, they can share in a ‘bigger pie’ and also grow their own share even further.”
About FITUR:
Organised by IFEMA, the International Tourism Fair, FITUR, is one of the tourism industry’s major trade shows worldwide and a leader for the Latin American market. In a trajectory with 35 stagings, the latest event became a meeting point for more than 9,000 exhibitor companies from 165 countries and regions and over 225,000 visitors between professionals and public. Segmentation, technologies and sustainability as the basis for the success of businesses and tourist destinations are the main cornerstones of this event. Its next staging will be held from 20 to 24 January 2016 at Feria de Madrid.
About Cleverdis
Cleverdis is the worldwide reference for publishing & consulting in the fields of hospitality and tourism, due to its philosophy of information intelligence. A key area has been that of Hospitality markets where the company has been active for more than 8 years. Over the past ten years, Cleverdis has also proven itself as one of Europe’s prime publishers of high-end trade show dailies.
Through its publications and unique social professional networks, Cleverdis has, since 1997, supplied top market players with powerful, highly adapted decision-making tools. And a better-informed and educated market grows stronger and faster than it would without these tools. Cleverdis thus acts as a “catalyst” for market development.
Contacts:
FITUR
Jesús González
Press Manager of FITUR
and FITUR Daily
jesusg@ifema.es
www.fitur.es
Tel.:+34 722 50 95
Cleverdis – FITUR Daily
Jean-François Pieri
Managing Director Cleverdis
jeanfrancois.pieri@fiturdaily.com
www.fiturdaily.com
Tel.: +33 442 774 609
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