Asia’s Top 15 Home Cooks in the Running to Become the First MasterChef Asia
(31 July 2015, Singapore) – MasterChef Asia makes its debut on Lifetime across South East Asia, Hong Kong, Taiwan and Macau on 3 September, Thursdays at 9pm (SIN/HK). Proudly representing their home countries, 15 amateur cooks hailing from all over Asia will showcase their diverse culinary abilities and skills.
The home cooks participating in the competition include one contestant each from China, India, Taiwan and Vietnam; two from Indonesia; and three from Malaysia, the Philippines and Singapore.
The first MasterChef Asia winner will receive their very own cookbook, a USD$50,000 cash prize, USD$10,000 worth of unique leisure experiences in Singapore, USD$15,000 of Panasonic home appliances, a paid internship at one of Carlton Hotel Singapore’s restaurants and a one week stay at Hong Kong Disneyland Resort.
Each contestant brings to the show a plethora of culinary interests and unique cooking styles, ranging from traditional Asian, fusion, traditional and contemporary European as well as molecular cuisines.
“MasterChef Asia is the biggest original production we’ve ever undertaken on Lifetime Asia. Producing one of world’s most successful formats is testament to Lifetime being a leading entertainment destination in Asia. The series is coming together really well; there is a wonderful range of culinary creations made by these amateur home cooks and moments I was on the edge of my seat. With the passion for food we have in Asia, we believe audiences will love the show and will no doubt be rooting for their favourite contestants,” said Michele Schofield, Senior Vice President, Programming & Production, A+E Networks Asia.
MasterChef Asia Season One is presented by the Singapore Tourism Board and Knorr, in association with Panasonic, Changi Airport Group, Carlton Hotel Singapore and Air Asia. The series premieres on 3 September, Thursdays at 9pm (SIN/HK) on Lifetime. For more information, please visit the official website at msn.com/masterchefasia.
MasterChef is represented internationally by Endemol Shine Group. The show was originally revived as MasterChef Goes Large in 2005 by Shine TV in the UK and is based on a format originally created by Franc Roddam.
###
About Lifetime®
Lifetime is a premier female-focused entertainment destination dedicated to offering the highest quality original programming spanning scripted series, non-fiction series and movies. As a result of the network’s aggressive programming strategy that has doubled the hours of its original programming, in 2014 the network reached its strongest ranking among the key Women 18-49 demo in six years and its youngest median age in 18 years. Lifetime Television®, LMN®, Lifetime Real Women® and Lifetime Digital™ are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney-ABC Television Group and Hearst Corporation.
About A+E Networks®
A+E Networks® is one of the world's leading media companies and America’s second largest cable television network. A+E Networks’ channels are watched all over the world, reaching more than 330 million subscribers in over 200 territories. A+E Networks is a joint venture of Disney-ABC Television Group and Hearst Corporation. Its networks and divisions include A&E®, Lifetime®, HISTORY®, LMN®, bio.®, H2™, HISTORY en Español™, LRW®, Crime + Investigation™, Military HISTORY®, A&E IndieFilms®, A+E Networks International®, A+E Networks Digital®, and A+E Networks Consumer Products®.
About Endemol Shine Group
Endemol Shine Group is the new joint venture bringing together Endemol, Shine and CORE Media, to create a global content creator, producer and distributor with a portfolio of international hits including American Idol, Big Brother, Black Mirror, Broadchurch, Bron/Broen, Deal or No Deal, Grantchester, Man vs. Food, MasterChef, Mr. Bean, One Born Every Minute, Peaky Blinders, So You Think You Can Dance, The Biggest Loser, The Fall, The Money Drop, Wipeout, and many more.
21st Century Fox and funds managed by affiliates of Apollo Global Management, LLC jointly manage Endemol Shine Group, with each owning 50 per cent. CORE Media continues to retain its own capital structure within the new joint venture.
Endemol Shine Group’s businesses have creative operations in over 30 markets, with a diverse portfolio of over 600 revenue generating formats across scripted and non-scripted genres; coupled with digital, gaming, and distribution operations.
About the Singapore Tourism Board
The Singapore Tourism Board (STB) is a leading economic development agency in tourism, one of Singapore's key service sectors. Known for partnership, innovation and excellence, STB champions tourism, making it a key economic driver for Singapore. We aim to differentiate and market Singapore as a must-visit destination offering a concentration of user-centric and enriching experiences through the "YourSingapore" brand. For more information, please visit www.stb.gov.sg or www.yoursingapore.com.
About Knorr
In 1838, Carl Heinrich Knorr moved to the German city of Heilbronn where he opened a factory and experimented with food drying techniques in order to preserve and guarantee quality, flavour and freshness.
Over time, Knorr has built on Carl Heinrich Knorr’s innovation legacy from the advent of the stock cube in 1910, to stock pots and bake-in-bags over the 21st century. Today, Knorr still defines itself by those same high standards of quality, flavour and freshness. Knorr is one of the world’s largest food brands, sold in more than 87 countries around the world. Based in Heilbronn, Germany, Knorr is Unilever’s largest brand, with a yearly sales value of 4 billion Euros.
At Knorr, we are dedicated to delivering great tasting products. Iconic bouillon cubes and soups are at the heart of the brand. Knorr chefs are culinary experts and creators of Knorr products. Knorr employs over 300 chefs representing over 48 nationalities and is one of the biggest employers of professional chefs worldwide. We are committed to a sustainable future through sourcing agricultural ingredients responsibly and building sustainable practices. As part of the Unilever Sustainable Living Plan, Knorr has committed to source 100% of their agricultural ingredients sustainably by 2020.
For more information about Unilever and its brands, please visit www.unilever.com.
About Panasonic Asia Pacific
Panasonic Asia Pacific provides the whole range of the brand’s products and solutions across the South East Asia and Pacific (APAC) region. The company focuses on promoting its Business-to-Business portfolio, such as in the field of energy solutions, whilst maintaining solid Business-to-Consumer growth, in line with the group’s global direction.
The region has 45 manufacturing sites, which hold as a key hub for Panasonic’s global production activities supporting the consumer, solutions and components and devices business. Based in Singapore, Panasonic Asia Pacific regional headquarter encourages locally-initiated energy solutions partnerships and businesses. In this fiscal year, the headquarters will also strengthen the company’s foothold in emerging markets. Panasonic Asia Pacific will continue to promote green innovation and reduce its regional carbon dioxide emissions footprint in support of Panasonic’s global eco initiatives.
About Changi Airport Group
Changi Airport Group (Singapore) Pte Ltd (CAG) ( www.changiairportgroup.com) was formed on 16 June 2009 and the corporatisation of Singapore Changi Airport (IATA: SIN, ICAO: WSSS) followed on 1 July 2009. As the company managing Changi Airport, CAG undertakes key functions focusing on airport operations and management, air hub development, commercial activities and airport emergency services. CAG also manages Seletar Airport (IATA: XSP, ICAO: WSSL) and through its subsidiary Changi Airports International, invests in and manages foreign airports.
Changi Airport is the world's sixth busiest airport for international traffic. It served a record 54.1 million passengers from around the globe in 2014. More than 350 retail stores and 160 F&B outlets are situated across three terminals to cater to passengers and visitors. With over 100 airlines providing connectivity to 300 cities worldwide, Changi Airport handles about 6,600 flights every week, or about one every 90 seconds.
About Carlton Hotel Singapore
Carlton Hotel Singapore is the largest independent hotel in Singapore that combines international standards with exceptional service and local charm. Carlton Hotel offers 940 well-appointed rooms with 13 function rooms, award-winning Wah Lok Cantonese restaurant, all-day dining Café Mosaic, Tuxedo Cafe & Pâtisserie, Gravity Bar, a gym and swimming pool. Every part of the hotel experience is crafted to celebrate modern Singapore and dedicated to the comfort of our guests.
Visit www.carltonhotel.sg for more information. Find us on Facebook! www.facebook.com/CarltonHotelSG
About Air Asia
AirAsia, the leading and largest low-cost carrier in Asia, servicing the most extensive network with over 100 destinations. Within 14 years of operations, AirAsia has carried over 260 million guests and grown its fleet from just two aircraft to over 170. The airline is proud to be a truly Asean (Association of Southeast Asian Nations) airline with established operations based in Malaysia, Indonesia, Thailand, Philippines and India, servicing a network stretching across all Asean countries and beyond. AirAsia was named the World’s Best Low Cost Airline at the annual Skytrax World Airline Awards for seven consecutive years from 2009 – 2015. AirAsia is the first airline globally to collaborate with INTERPOL to implement the I-Checkit system to screen the passports of all its prospective passengers against information contained in the world police body’s Stolen and Lost Travel Documents (SLTD) database.
For media-related enquiries, please contact:
SPRG Singapore
Samantha Ng
Assistant Account Manager
T: 6325 8265
E: samantha.ng@sprg.com.sg
Yuki Fong
Senior Account Executive
T: 6325 8376
E: yuki.fong@sprg.com.sg
A+E Networks
Hazel Yap
Vice President, Marketing Communications
T: 6800 5080
E: hazel.yap@aenetworks.com
Geraldine Kong
Senior Manager, Marketing Communications
T: 6800 5081
E: geraldine.kong@aenetworks.com
- Distributed via http://www.AsiaToday.com
