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ASIA TODAY and JobsDB.com form strategic alliance for co-marketing campaign

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Nov 28, 2012
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Chicago-IL, November 28, 2012 – ASIA TODAY and JobsDB.com have signed a co-marketing alliance, which goes into effect on the 15th of November of 2012. The alliance will bring more traffic to one another and enhance brand awareness among diverse geographic and demographic groups of viewers.

In the wake of global financial crisis of 2008, economies of Asia have outshined those of the United States and Western Europe. Job market has been vibrant and poised for continued growth. As a consequence, recruitment service providers have mushroomed in Asia Pacific and the competition among them have intensified, according the spokesperson of JobsDB Hong Kong.

“Our goal for diversified content has pushed us to research and reach out to Web portals which provide useful content. We were lucky that JobsDB Hong Kong is perfectly aligned with our objective for job and career content.” said Yi Hua Chou, COO of ASIA TODAY. “This alliance is a win-win because both sides will benefit from it greatly as time goes on. The partnership between the two companies is not limited to the current agreement. We could explore other possibilities for collaboration down the road.”

JobsDB’s search widget makes it easy for viewers to do job search with a few clicks right there at ASIA TODAY main page. Besides, ASIA TODAY created a news column titled “CAREER” for posting JobsDB Hong Kong’s articles about jobs and recruitment on the English portal. In the meantime, a few of JobsDB Hong Kong's banners were set on display at high traffic spots throughout ASIA TODAY sites.

In return, JobsDB Hong Kong has set up a co-brand page for ASIA TODAY, linked ASIA TODAY logo on partner page, and showed ASIA TODAY’s ad banners at the high traffic pages, etc.

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About JobsDB

According to Nielsen Opportunity Hunter Telebus Survey 2007-2012, JobsDB.com is the most used recruitment media in Hong Kong. Over the past 14 years, JobsDB.com has built one of the largest databases in Hong Kong with 1 million job seeker members, offering 50,000 jobs per month.

More information can be found at http://www.jobsdb.com/

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