Exhibitors are gearing up for their participation at Asia’s preeminent music trade show Music China. Spanning over 105,000 sqm are 1,800 brands and suppliers from 30 countries and regions demonstrating their impressive range of musical instruments. This leading industry show in Asia will last for four days from 14 – 17 October 2015 at the Shanghai New International Expo Centre in Shanghai.
The matured Chinese market and musicians’ increasing demand in good quality instruments provide exhibitors with a promising outlook of their business. One of the exhibitors in Japanese pavilion, Ms Yuka Honda, Marketing Director for Sankyo Flute Manufacturing Co Ltd, agreed with the above statement and commented: “The importance of Music China is increasing in recent years for our company. We recognise Chinese flautists are getting skilful rapidly, and parallel to that, Chinese instruments makers are improving the accuracy in their products. We can see the potential growth here. It would be great for us to open up sales channels to regional towns and cities in China as well as other parts of Asia at the show.”
Australian piano-maker Wertheim Piano participates in Music China for the same reason. “The growing number of people learning music in China and their desire for better quality musical instruments are helping me to get more Wertheim pianos into the Chinese market. We believe Music China is a very effective trade show to showcase our pianos and to introduce our piano marketing programme to piano shops,” Mr John Martin, owner of the company, explained.
Capturing the flourishing yet competitive Chinese market, Sankyo will demonstrate their newly released instruments to both consumers and their exclusive distributors, including ‘BASS flute’, the lowest harmony flute of the brand. As for Wertheim Piano, they will feature some new entry-level pianos, high-end but very affordable European performance pianos, and pianos with factory-installed PianoDisc player systems and PianoDisc silent piano systems.
Also joining this year’s Music China are world-renowned brands including Alfred, ABRSM, Bach, Blüthner, Bösendorfer, Buffet, Casio, D’Addario, Fazioli, Fender, GEWA, Grotrian, Ibanez, Kawai, Ludwig, Marshall, Medeli, Music Sales, Ovation, Pearl, Pearl River, Petrof, PRS, Roland, Selmer, Samick, Schimmel, Steinway, Tama, Tascam, Taylor and Yamaha, as well as 10 international groups and pavilions from Belgium, the Czech Republic, France, Germany, Italy, Japan, the Netherlands, Spain, Taiwan and the UK.
Broad selection of products arouse attention of international buyers
The convergence of worldwide brands and new products has made Music China a highly convenient sourcing location for international buyers.
Mr John Payton, the owner of F. Payton & Son from Australia has been visiting Music China for 11 years and he is planning for his visit to the next October show. “Due to the enormous size of Music China and many product types on display, I must plan my daily meetings by proximity to avoid exhaustion! The show brings many of my international suppliers in one location which allows me to cement good and long-term relationships with them. I can also learn new innovations and upcoming trends in the marketplace at the fair.”
Mr Charles Voggenreiter, the owner of Voggenreiter Verlag GmbH, will be flying from Germany to explore new business at Music China. “We want to strengthen our existing business partnerships and find new partners to license our instrument learning books, which are very successful in Europe. With its convenient layout, Music China provides a good environment for us to conduct business.”
Other shows under the Musikmesse brand include:
NAMM Musikmesse Russia
10 – 13 September 2015, Moscow
Musikmesse
7 – 10 April 2016, Frankfurt
Media Contact:
Telly Cheuk
Tel. +852 2238 9956
Fax +852 2519 6800
telly.cheuk@hongkong.messefrankfurt.com
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