Taiwan's top bicycle brands presented their flagship products for the new season at a press conference in Friedrichshafen, Germany
The biggest names in the bicycle industry showcased their top innovations and developments at Eurobike, the world’s largest bicycle trade show. The Taiwan Excellence campaign is the most essential part of an image enhancement program organized by the Bureau of Foreign Trade (BOFT) and implemented by the Taiwan External Trade Development Council (TAITRA). Prominent bicycle leaders and manufacturers from Taiwan gave insight into the Taiwanese cycling industry and introduced new trendsetting products at the product launch press event, titled “Ride into the Future with Bikes from Taiwan!”
The world`s leading trade fair for the cycling industry
Once a year the whole cycling world turns its eyes on Friedrichshafen, Germany. As the world’s leading trade fair, the EUROBIKE is a fixed point in the cycling industry’s calendar. All the innovations, all the companies, all the trends and journalists from all over the world are to be found here. The dynamics of the global bike business are developed here in a professional environment. If you want to be part of the booming bike market, you simply have to be at the EUROBIKE.
Trade fair highlights
With its side events, the EUROBIKE is the ideal platform for any topic concerning cycling. Traditionally, it starts with the DEMO DAY before the trade fair begins. This is where the innovations undergo proper testing in real conditions. The most exceptional innovations are honoured with the EUROBIKE Award. Participation in 2014 rose to almost 500 entries from 30 countries. New bikewear trends are on show at the EUROBIKE Fashion Show. The many lectures, workshops, the Bike and Tourism Congress TRAVEL TALK and the Bike Travel Show HOLIDAY ON BIKE are all further highlights in the trade fair programme. And electro-mobility is present everywhere, not just on the spacious e-bike courses.
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