The 15th Dongguan China Shoes • China Shoetec (hereinafter "Dongguan China Shoes") successfully concluded on 3rd November 2012, at GD Modern International Exhibition Center, Houjie, Dongguan. With the intensive and effective promotion, the show gained a significant increase of a 30% growth in exhibition area, reaching 19,500 square meters with 472 exhibitors, and a 7% growth in visitors number achieving 15,395.
The conversation and discussion between exhibitors and buyers created a lively business atmosphere, which made the market players be more confident about the industry and they expected that recovery of the market is foreseeable.
Exhibitors Satisfied and Highly Appreciated the Exhibiting Result
As an international exhibition, Dongguan China Shoes gathered renowned domestic and international companies and brands in footwear & leather industry. The exhibits covered various footwear (all kinds of men's, women's and kids’ shoes, safety shoes, healthy shoes, etc.), accessories, leather and materials as well as shoes machinery such as shoe-making equipment, sewing machines and testing equipment. Most exhibitors were satisfied with the exhibiting result. They highly appreciated the organizers’ strategy to host the exhibition concurrently with Canton Fair, which enabled them to get in touch with quality buyers.
Mr. Xie Nuan, General Manager of Yiyang (China) Shoes Co. Ltd., said: "I met some potential domestic buyers at the exhibition and we were eager to establish business relations. I’m sure it’ll help us explore the domestic market. I also met quite a few online stores that give us a new sales channel. We will definitely come back next year."
Exhibitors included Mr. Gerd Otto from Lesse-Schuh GmbH (HAFLINGER), Ms. Zhao Jian from Yangzhou Yongning Safety Shoes Manufacture Co., Ltd. and Mr. Ni Jun from Wenzhou Zhongda Shoes Co., Ltd. had commented: "Dongguan China Shoes is a great show with streams of high-quality buyers. We know many new customers from Hong Kong, Russia, South Korea and other provinces in China." Mr Heiko Ultes from Duerkopp Adler Trading (Shanghai) Co., Ltd., a new comer of the exhibition, appreciated the event: "We got new business contacts here. We are very satisfied with the service provided by organizers, and will reserve 36sqm for next show." Mr. Wang Guoquan, CEO of Emma CNC Technology Co., Ltd. said: "It’s very successful for the partnership between this exhibition and A-SHOES. The quality and quantity of Dongguan China Shoes’ visitors were impressive, which may be caused by more and more industry players are actively looking for solutions and seeking for innovation at industrial event under the gloomy economic environment. This time, a buyer from Shanghai placed an onsite order with us of over RMB one million dollar. We will participate in the next exhibition."
The Chinese footwear and leather industry is of great potential with appealing traits. Dongguan China Shoes offered a well-developed ideal platform for all leading players and newcomers to explore and innovate. All exhibitors met more buyers than in the previous editions. Popular business talks at the exhibition helped nurture great business opportunities.
Value Added Services Widely Praised by Visitors
The visitors recruitment this year turned out to be a huge success as a result of organizers’ intensive promotion campaigns, including sending out invitation letters and tickets, cooperating with key industrial associations and media, as well as promoting at major international exhibitions. The three-day exhibition attracted a total of 15,395 trade visitors (including 2,527 overseas visitors), a year-on-year increase of 7%. Overseas visitors from 49 countries and regions including Hong Kong, Taiwan, Russia, Malaysia, Thailand, Italy, Indonesia, Brazil, South Korea, Japan, Bangladesh, etc, account for 13% of all visitors. Most of them were wholesalers, retailers, importers & exporters, manufacturers, franchisees, agencies or from department stores, chain stores and retail outlets.
This year, organizers continued to provide visitors with comprehensive and attentive buyer services such as FREE accommodations, FREE Shuttle Bus. Most buyers held the view that the excellent reception service and clear orientation increased their visiting efficiency. Winners of the popular Weekly Lucky Draw for online pre-registration happily redeemed their gifts onsite with a total value over RMB 10,000. Prize for onsite grand lucky draw, Samsung SMART CAMERA ST200F, also proved to be a big surprise for the winners.
Mr. MD. Bokhary Islam, Partner of Green Asia Associates commented: "This is a nice fair. I found some good quality machinery and new technology. I will definitely visit again next year!" Ms. Alena Ivnitskaya from a Russian company, City Sign Footwear, said:"We are distributor with our own brand, and we look for all kinds of shoes (men’s and women’s). I have been visiting Canton Fair every year, my partner in China recommended me to this show and this is my first time here. I think the show is better than Canton Fair, as there are too many suppliers in Canton Fair, many of them are from Wenzhou, which the quality is not high but the order quantity is large. Although Dongguan China Shoes is small, it has high quality products and the small order quantity is more suitable for our needs. I found 2 potential suppliers here."
Mr. Hu Qiang from NK R&D Center for Men’s Shoes Business Unit of Xing’ang Shoes Co., Ltd. said that they attended Dongguan China Shoes every year and could always find new products and suppliers. It’s the same case this year. They found a new supplier for shoes machinery. "Dongguan China Shoes is a great platform which always satisfies our expectations and helps us to find new products."
"The exhibition is wonderful with many exhibitors and appealing equipment that meet our production need. I found Dongguan Chengfeng and some other suppliers for shoes machinery. I’ll place some orders soon." said Ms. Shen Yanling delightedly, Purchasing Representative from K.H. Shoe Private Ltd, India.
Fabulous Concurrent Events and Forums Aroused Enthusiastic Response from the Industry
The World Footwear Industry Development Forum, famed as the "shoes’ Boao Forum for Asia", was held concurrently with the exhibition. It gathered government authorities, industrial experts, traders, manufacturers, purchasers and trade associations to discuss about how to transform and innovate the footwear industry. Topics of the forum including Internationalization – The Geographical Shift of Footwear’s Manufacturing, Optimization and Integration of the World Footwear Industry, Clustering – Collaboration of Footwear Clusters in China, and a sub-forum on E-Marketing, triggered heated discussions and in-depth exchanges among all the distinguished guests. Their insights will surely boost confidence and help clear the clouds over the footwear industry in China.
The 4th Belle Innovation Charity Fund Sponsored China Leather Innovative Design Competition, which lasted for half a year, concluded successfully at the exhibition. Winners of over 10 awards, including gold award, silver award, the most innovative award, the most popular work on the Internet award, the best design award and the best work in function award were chosen from 45 selected works. Unique designs combined with glamorous coloring well expressed the avant-garde innovations and free inspirations of the young designers, that caught the attention of the industry. The innovative shoe designs became one of the highlights in the exhibition. Modafeel Special Zone, delicately arranged by the organizers, was another evidence of China Shoes’ emphasis on design. A dozen of top Italian designers brought their latest works and shared their experiences and design ideas with their Chinese counterparts. Their participation certainly supplemented the exhibition with more international flair.
The popular trend forecast presentations by WGSN and the Netherlands Education and Innovation Center for Footwear & Leather Design (SLEM), continued to show a high level of their professionalism in trend forecasting with full house audience. They released the latest fashion trend, color collocation and the philosophy of material application for the next season. The exciting fashion show served as another climax for the exhibition. Theatrical stages, glamorous lighting and stage design, gorgeous models dressed in well-known brands appealed to hundreds of visitors who were keen to learn about the latest fashion code on stage.
Mr. Cui Ting, Vice Chairman of Sichuan Footwear Manufacturers Association and General Manager of Guangdong Agas Footwear Co., Ltd. and Mr. Arnaud Dyduck, Director of CTC Greater China of CTC Group led the high-end seminars with much popularity. They discussed on hot topics such as "How Does OEM Manufacturer Transform to Domestic Sales" and "the Application of REACh in Footwear and Leather Industry". The popularity onsite indicated that Dongguan China Shoes is not just a platform for showcasing new products, competing skills and releasing fashion trend, but also an ideal occasion for industry players to exchange ideas and predict the future development.
Statistics from APICCAPS show that the output of footwear stood at 21 billion pairs in 2011 worldwide, among which 90% came from Asia. There is no doubt about China’s leading position in both shoe production and consumption. By Euromonitor’s prediction, the men’s shoe and women’s shoe sectors in China will have a compound annual growth of 11.2% and 11.7% respectively during the period of 2011－2015. The footwear market in China is promising with huge development space. In response to the ever-changing market, Dongguan China Shoes constantly innovates in its mission and strategies to become a must-attend exhibition for industry players that offers a premier one-stop platform for showcasing and sourcing middle & high-end footwear, shoe materials, and shoe machineries.
The 15th Dongguan China Shoes • China Shoetec is jointly organized by China Chamber of Commerce for Import & Export of Light Industrial Products and Arts-Crafts (CCCLA), China Council for the Promotion of International Trade - Guangdong Sub Council (CCPIT Guangzhou), Messe Dochsseldorf (Shanghai) Co. Ltd., Adsale Exhibition Services Ltd., Guangdong Modern Convention and Exhibition Management Co., Ltd. and Dongguan Leather and Footwear Association.
For more information about the exhibition, please visit: http://www.ChinaShoesExpo.com
Media Contacts:
Ms. Fiona Pang / Ms. Cathy Lau
Adsale Exhibition Services Ltd.
Tel: 852-2516 3348 / 852-2516 3342
Fax: 852-2516 5024
Email: publicity@adsale.com.hk