Multifunctional platform continues to serve various business needs
Increased seminar offerings and concurrent fairs keep participants abreast of new market developments
For the second year, the Shanghai International Lighting Fair closed with visitor figures seeing an increase. This growth is indicative of the business potential for players in China’s lighting industry. The fair, which ran from 23 – 25 September 2015, focused on project-based opportunities and smart lighting solutions available across Central and Eastern China. Over the course of the show, a comprehensive display of the latest lighting technologies for industrial, residential and commercial applications was showcased at the Shanghai New International Expo Centre.
The 298 exhibitors in attendance included notable brands such as Aishi, EASEIC, FSL, Fulham, Geosheen, HEM Lighting, HPWINNER, Mean Well, Nationstar, OML Lighting, Romney, Sozn, Sunpuled and several others. Mr Peter Li, Sales Manager at Fulham Electronic Co Ltd, stated: “Due to strengthened visitor flow and exhibitor quality, I have witnessed an improvement in results from exhibiting and exchanged contacts with professional buyers. As a well-established industry brand, staying up-to-date on market trends is far more important than brand building and promotion for us. The fair helps me gain a deeper understanding of the lighting industry, enabling me to better position my products and brand in the market.”
Visitors to the show also represented a diverse pool of 11,676 trade- and project-based experts from 50 countries and regions. First-time visitor from Italy, Mr Raffaele Rea, Manager at Star Deco by Ar Luminarie, established several business leads. He mentioned: “I am searching for new wired LEDs and lamps, and quality and safety are my top concerns. I have exchanged business cards with many local suppliers and there is strong potential for future business collaboration.”
Ms Lucia Wong, Deputy General Manager of Messe Frankfurt (Shanghai) Co Ltd, commented: “We are delighted to witness the Shanghai International Lighting Fair 2015 maintaining momentum from its inaugural launch last year. We certainly plan to continue growing organically with the industry. It was an honour to welcome lighting manufacturers, trade- and project-based visitors, leading industry associations, and the media in one location to explore the green lighting sector. Market opportunities abound, we continue to strive to help the industry capture new business.”
Multifunctional platform continues to serve various business needs
Intelligent and energy-efficient lighting solutions have become a driving force behind industry growth. Recognising this, fair organisers aimed to create a platform that serves the various agendas of lighting and LED businesses.
Mr Jin Guochang, a representative of China Energy Management Contract Net, visited the fair to gain a better understanding of the lighting market. He explained: “With of the amount of attention the Shanghai Government is placing on energy efficiency, I came here especially to learn more about the lighting market, specifically the development regarding street lights and senor lights. The products on display here are diverse and the fair is well organised. I plan to attend again next year”.
For new exhibitor Mr Long Cheng Li, representative from Para Light Nanjing Electronics Co Ltd of Taiwan, gaining market intelligence was key. He said: “Understanding more about industry trends through the fair allows us to re-examine our market positioning in China. This enables us to launch appropriate products to better meet customer demand.”
Sharing the same sentiment in regards to using the fair to gain industry insight was Mr Qingzhou Wang, Engineer at Anhui Tuodian Lighting Co Ltd. He commented: “The Shanghai International Lighting Fair caters to our sourcing needs better than others. I have met several companies here that offer high-quality and cost-effective products. Many suppliers are now actively developing intelligent and smart lighting technologies of higher quality to cater to the market’s needs. This is an eye-opening visit for me. Not only does it help me reach more LED manufacturers, but it also helps me get a better understanding of the industry.”
Increased seminar offerings and concurrent fairs keep participants abreast of new market developments
Aside from the exhibition’s ability to provide wide-ranging solutions, an event programme consisting of over 50 sessions of high-level seminars, forums and product presentations was also on offer. Such a programme enabled attendees to stay informed about the latest lighting market developments surrounding design, technology and market channels.
Sharing his positive experience was attendee Mr Frank Yan, Sales Manager at By Rydéns (China) Co Ltd of Sweden. He said: “The fair’s seminar programme is very informative and the speakers are very professional. All of the talks, which covered a wide range of topics from dimming technologies to control systems, helped me to understand the industry and available technologies. It is also very encouraging to see that the fair gives companies a great opportunity to demonstrate the latest and distinctive products.”
In agreement was seminar speaker and professor at Tsinghua University’s School of Architecture, Mr Xin Zhang, delivered an introduction to photometry from a design and research perspective. He stated: “The concurrent events gather experts to exchange ideas and effectively promote the development of the lighting industry. Ordinary visitors do not participate in this trade fair; only those who own original ideas and understand the industry attend.”
The show was held concurrently with four other regional technical events, including ISH Shanghai & CIHE, Shanghai Intelligent Building Technology, Shanghai Smart Home Technology, and Building Solar China. Collectively known as the “Intelligent Green Building – IGB” exhibition platform, the five events spanned 40,000 sqm and four halls. The holistic platform provides solutions for the building efficiency, sustainable development, and intelligent and green building industries. This strategic integration of technologies optimises synergies between industries and a diverse group of professionals in the lighting solution, HVAC, smart home and integrated solar building businesses to facilitate partnerships.
Benefiting from the platform was Mr Steven Zhao, Assistant Business Development Manager of Advanced Technologies – OLED at Merck Chemicals (Shanghai) Co Ltd of Germany. He commented: “With a number of other fairs taking place at the same time, it makes it easier for me to observe the trends and creative applications of lighting technologies throughout various markets. I also observed a handful of useful demonstrations and impressive LED panel lights on display here.”
The next edition of the Shanghai International Lighting Fair will be held from 31 August – 2 September 2016 at the Shanghai New International Expo Centre. The Shanghai International Lighting Fair and Guangzhou International Lighting Exhibition are sister events focusing on comprehensive lighting and LED technologies in Asia.
Both fairs are headed by the biennial Light + Building event, which will take place from 13 – 18 March 2016 in Frankfurt, Germany. Messe Frankfurt also offers a series of other light and building technology events worldwide, including Guangzhou Electrical Building Technology in China, BIEL Light + Building in Argentina, Light Middle East in the United Arab Emirates, Interlight Moscow powered by Light + Building in Russia, Light India, the LED Expo New Delhi, and the LED Expo Mumbai in India.
Media Contact:
Marissa Cho
Tel. +852 2238 9941
Fax +852 2598 7919
marissa.cho@hongkong.messefrankfurt.com
- Distributed via http://www.AsiaToday.com
