At this year’s 11th Automechanika Shanghai, Asia’s largest trade fair for automotive parts, accessories, equipment and services, a record-breaking 50 highly professional, efficient, industry-specific and diverse events will be held concurrently during the renowned fringe programme.
The fringe programme, a well-rounded and highly-esteemed gathering of professional and expert events, has increased extensively from last year, welcomed by the new, larger venue and exhibition space for the 2 – 5 December 2015 show. The new location, National Exhibition and Convention Center, Puxi, Shanghai, is much larger optimising 280,000 sqm of prime sourcing space, an extraordinary 27 percent increase compared to the last edition.
Automechanika Shanghai is known for its tremendously professional, productive and diverse fringe programme, offering something for everyone. Each topic covers different sectors of the entire industry chain and has a specific format to meet the varying needs of the numerous industry players.
The fringe programme is a distinct and well-known tool for brand building, networking, education and training utilised through Automechanika Shanghai. The Accessories & Tuning sector has a vibrant programme scheduled for this year’s exhibition. This sector experienced the strongest growth among all other sectors this year, including Parts & Components, Repair & Maintenance and the newest sector Electronics & Systems.
Accessories & Tuning has several interactive events planned, including a focus on environmentally conscious practices and products. There will be onsite, live demonstrations of conservation applications for car washing, which will also include a guided video broadcast with interactive activities. In addition to learning how to make “greener” choices, the sector will also have presentations on “Chinese Style” modified vehicles, Megane RS modification principles, a demonstration on engine hood painting, drift technology and displays of modified cars.
Leading brands recognise the benefits of organising events during Automechanika Shanghai. This year, key industry brands holding these events include Bosch, CTP, ITW, Federal-Mogul and Liqui-Moly. The fringe programme topics include a diverse range of seminars for brand building, introducing new products and technology promotion. Additionally, there are many opportunities for press conferences and training.
Automechanika Shanghai has become a continuous stronghold for the automotive industry. It is the priority platform for a growing number of government agencies and organisations which have chosen Automechanika Shanghai to promote their respective region for investment opportunities. Those joining the fringe programme this year include China Association of Automobile Manufacturers, Frankfurt Rhine-Main GmbH – International Marketing of the Region, China Council for the Promotion of International Trade, Sichuan Council (CCPIT-Sichuan) and the Chamber of International Commerce Shanghai.
Within the other sectors there has also been significant growth noted. Several events within the fringe programme have been co-organised with additional new industry associations and organisations sharing the latest information and development of the industry and technologies. The influence and networking opportunities of Automechanika Shanghai, especially its fringe programme, provide an excellent forum for industry experts to share and promote the latest products and concepts. This expansion aims to meet the growing needs of the enlarging vehicle population.
A few highlights of the Automechanika Shanghai 2015 fringe programme include:
• AIAG Auto Parts Purchasing High-Leadership and Suppliers Forum 2015
• AUTOHAUS CHINA 4th International Dealer Summit 2015
• Automotive Aftermarket Summit 2015
• Auto OEM Purchasing Trends Summit 2015
• China Auto Repair and Maintenance Summit 2015
• China Collision Industry Summit
• ENJOY CAR PARTY Car Tuning Culture Salon in Shanghai 2015
• International Automotive Congress 2015
• Investment Opportunities for Chinese Automotive Enterprises in the Frankfurt
Rhine-Main Region
• SAE Connected Cars and Electric Vehicles 2015
• The Summit: Merger and Acquisition Strategies for Chinese Automotive
Corporations in the Overseas Markets
One-stop exhibition for industry networking, knowledge, brand-building and much more
The influence of Automechanika Shanghai continues to expand annually with many newcomers coming from all over the world to participate and countless repeat exhibitors opting to increase the size of their booths. Automechanika Shanghai is considered a global professional platform, known worldwide in the industry, for information exchange, social networking, education and training, as well as business development.
Growth is found in nearly every element of Automechanika Shanghai. This year, there are 11 halls which will house the more than 5,300 exhibitors from the entire industry chain, an impressive eight percent increase. Exhibitors are traveling from 39 countries and regions and there is also an increase of overseas pavilions this year, bringing the total up to 18, an increase of six percent.
Within the burgeoning halls are increased special zones for the New Energy, Remanufacturing and Auto Manufacturing sectors. The dynamic and developing automotive industry is continuously changing and it’s important to stay relevant and competitive with this industry – especially within the boundaries of the Chinese market.
China is at the forefront of the fast-growing automotive market and more local and global companies want to be a part of that growth. The International Hall has therefore expanded by a record-breaking 30 percent. All this progress has attracted an increasing number of visitors, with approximately 100,000 global trade visitors expected, including approximately 100 local and overseas visitor groups from 15 countries and regions.
Media enquiry:
Ms Erika Kirsch
Tel: +852 2238 9930
Fax: +852 2598 7919
erika.kirsch@hongkong.messefrankfurt.com
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