HONG KONG --(ASIA TODAY)-- Show assists suppliers in seizing sprouting potentials in Chinese meat and meat processing industry Following its success in 2015, the 12th edition of Meat Expo China is scheduled to run from 14 – 16 November 2016, once again at the Shanghai New International Expo Centre in China. Organised by Messe Frankfurt (Shanghai) Co Ltd and Circulation Industry Promotion Center of the Ministry of Commerce of P.R. China (CIPC), the annual show compiles one of the most comprehensive showcases on cutting-edge technologies and machinery, meat and meat-based products as well as total solutions for the meat-processing industry in China.
At the upcoming edition, approximately 180 exhibitors are expected to take part in the show, utilising 12,340 sqm of exhibition space. Several prominent brands have confirmed a return this year such as Xiaojin, Qingdao Jianhua and Jinluo.
Show assists suppliers in seizing sprouting potentials in Chinese meat and meat processing industry To ensure the high standards of all types of food in China, the strengthened “Chinese Food Safety Law” was implemented on 1 October 2015. It is now known as the “toughest-ever food-related” regulation in the nation’s history and its enactment is strongly promoted by the local Central Government as well as the State Council.
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Besides, the market potential surges while international trade in the Chinese meat industry is strongly stimulated by the Chinese government, which actively engages in the trade agreements with many countries to facilitate the cross-border meat import and export businesses. For instance, the “Free Trade Agreement (FTA) between the P.R. China and the government of Australia” entered into force in December 2015 to reduce tariff on bilateral trade and enhance the nations’ economic relationship; the joint protocol of beef and mutton imports from Mongolia was approved and signed between China and Mongolia in January 2016, clearing the restriction on the trade of processed meat from the major production cities in Mongolia.
Corresponding to the stricter laws and streamlined outbound trade, slaughterhouses, retail trades and poultry processors in China are earnestly sourcing solutions to achieve “INDUSTRY 4.0” that can realise automated and intelligent production with higher quality products. Boundless business opportunities are created for suppliers with these specialties and Meat Expo China is positioned to aid them in navigating the progressing landscape in the market.
Media Contact:
Rachelle Kong
Tel +852 2230 9226
rachelle.kong@hongkong.messefrankfurt.com
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