Campbell’s, Disney, Facebook, Google, IDEO, Japan Sports Agency, Microsoft, Mondelēz International, Tencent, WakuWaku Japan and more to take the stage.
TOKYO--(BUSINESS WIRE)--Advertising Week, the world’s largest annual gathering of ad tech, advertising, creative, entertainment, marketing and media industry leaders, has finalized the roster of confirmed thought leadership speakers, corporate sponsors & participating trade associations for the inaugural edition of Advertising Week Asia kicking off this week from May 30 - June 2.
Advertising Week Asia begins today on May 30 at Billboard Live Tokyo with the Advertising Week Creative Academy, featuring the founding members of TUGBOAT, a pioneer among Japan’s independent creative boutiques, and a guest panel of Japan’s leading creative icons. Staged across three sessions throughout the day, the Advertising Week Creative Academy will examine industry trends and questions, such as whether or not industry talent needs to go global in order to be successful, Japan's new generation of female-led Art Directors, and a discussion among Japan’s leading CM planners about their philosophy behind each CM and the challenges of creating a work limited by time.
Following the tradition of New York City and London, Advertising Week Asia formally kicks off this evening with the Advertising Week Asia Opening Gala at the iconic Zojo-ji temple, where Ravi Coltrane, the son of 20th century jazz legend John Coltrane, will serenade guests with a live saxophone performance to the backdrop of the majestic Tokyo Tower at the historic temple.
The thought leadership agenda takes place from May 31-June 2 at Tokyo Midtown in Roppongi. Similar to how Advertising Week is organized in New York City and London, the morning program will feature keynotes from industry leaders such as, Walt Disney Animation Studios President, Andrew Millstein with Actress Chiaki Horan, Campbell’s Global Director of Social & Digital Marketing, Umang Shah, DDB Chairman Emeritus, Keith Reinhard, Level-5 President and CEO Akihiro Hino, Masahiko Uotani, CEO of Shiseido, B. Bonin Bough, Mondelēz International’s Chief Media and eCommerce Officer and Jimmy Smith, Chairman and CEO/COO Amusement Park. The afternoon will feature multiple Seminars and Workshops, with program tracks such as agency, data driven marketing, innovation, mobile, native and video, providing an in-depth look at the latest challenges and trends in one of the advertising industry’s most complicated yet fascinating regions, Asia.
The Week concludes with the Wrap Party at the EX Theater on June 2, which will be held in partnership with WakuWaku Japan, and live entertainment from Japanese acts that have found success outside Japan throughout Asia including the animation dance crew TRIQSTAR, Japanese drumming group HIBIKI, B-Boy troupe Kyushu Danji, and model-dance ensemble moderico.
Advertising Week Asia also includes support and participation from a number of leading industry trade associations across APAC including: Advertising Agencies Association of India, Association of Accredited Advertising Agencies of Hong Kong, Association of Accredited, Advertising Agencies of Taipei, Confederation of Asian Advertising Associations, IAB Singapore, Japan Advertising Agencies Association, Japan Advertising Federation, Japan Advertising Federation, Japan Commercial Broadcasters Association, Japan Interactive Advertising Association, Japan Marketing Association, The Japan Newspaper Publishers & Editors Association.
“We are excited to finally bring Advertising Week to Asia,” said Advertising Week CEO, Matt Scheckner. “As the world’s fastest growing advertising, ad tech, marketing and media region, we always knew we wanted to come here. The shared passion from industry leaders from across APAC and indeed, the world, will crescendo in Tokyo next week and we look forward to having this great city stand alongside New York City and London as a great host city for Advertising Week each and every year going forward.”
Registration for Advertising Week Asia is open at http://www.advertisingweek.asia/register.
About Advertising Week:
Since its creation in 2004, Advertising Week has drawn more than 2 million participants from around the world to New York City and starting in 2013, to London, for a weeklong hybrid of thought leadership seminars and unique daytime and evening special events. Beyond education, engagement, enlightenment, & entertainment, the mission of The Week is to inspire young people to join the craft; focus on the social impacts of advertising; and shine a bright light on the business and economic influence of the advertising, ad tech, marketing and media industries. Advertising Week is produced globally by Stillwell Partners.
Contacts
Media Contacts:
Dentsu Public Relations
Sho Ikegami, +81-3-5565-2783
s-ikegami@dentsu-pr.co.jp
Dentsu Public Relations
Timothy Cooper, +81-3-5565-6791
timothy.cooper@dentsu-pr.co.jp
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