Partnering again for the second year, Messe Frankfurt and iF DESIGN ASIA – a subsidiary of iF International Forum Design GmbH – announced this month the opening of entries for the Home Style Award 2016 competition which is held in conjunction with the Interior Lifestyle China trade fair. “Bringing iF on board last year was well received by the industry, helping to increase the award’s profile and the internationalism of the judging panel,” Ms Wendy Wen, Senior General Manager of Messe Frankfurt (HK) Ltd explained.
In its 10th year, the Home Style Award is open not just to participants of Interior Lifestyle China, but to non-exhibitors whose entries fit within the product categories as well. Brand owners, manufacturers, designers, sales representatives, importers, specialist retailers and related companies are eligible to take part, and entries close on 31 August 2016. An international panel of experts from the industry will then evaluate all submitted entries, with award winners receiving a range of benefits. All winners will receive a certificate as well as the ability to use the Home Style Award 2016 logo for promotion purposes. The most distinguished products will be awarded an additional Home Style Gold Award.
All winners will be announced during an awards ceremony which will take place during Interior Lifestyle China. Representatives from some of China’s leading department stores and distributors, as well as a number of international buyers, will be present at this ceremony. Winning entries will also be showcased in the Home Style Award pavilion during Interior Lifestyle China 2016, which runs from 20 – 22 September in Shanghai, as well as at various interior design events and displays throughout China. What’s more, all award-winning products will be featured in the iF World Design Guide, and receive global press coverage from the award organisers.
Two new product categories expand the award’s reach
Two new product categories, ‘Home Appliances’ and ‘Bath’, are included this year to offer more of the household products and accessories industry the chance to participate. The full list of categories is:
• Kitchen / Tableware
• Home Appliances
• Furniture / Lighting
• Bath
• Stationery / Gifts
• Textiles / Wall / Floor / Decoration
Online registration is now open, with the application process and more information to be found here: http://ifworlddesignguide.com/home-style.
Interior Lifestyle China 2016 is organised by Messe Frankfurt (Shanghai) Co Ltd.
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Media Contact
Liam Rodden
Tel +852 2230 9217
liam.rodden@hongkong.messefrankfurt.com
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