Highest Audience Ratings for new HISTORY™ Series in Singapore, Malaysia and the Philippines
(Singapore, 14 December 2012) – HISTORY™, owned by A+E Networks™ across South East Asia, continues to dominate the region’s factual entertainment segment on the back of two highly successful original productions, according to research conducted by Nielsen. The global premiere of Mankind The Story of All of Us and local production, Hidden Cities: Extreme, drew an increased viewership for the channel, propelling HISTORY™ ahead of its competitors.
HISTORY™’s epic series Mankind The Story of All of Us drew top audience ratings, with shares of 44% in Singapore, 54% in the Philippines and 38% in Malaysia on December 5. The series, which was two years in the making, is the most ambitious series ever produced by the channel.
In addition, another local production, Hidden Cities: Extreme, was the top program in Singapore and Malaysia for its timeslot in the Education Pack. The episode that went Extreme in South Korea was a ratings winner in Malaysia, making HISTORY™ #1 of all English international channels on Astro. Hidden Cities: Extreme drew a combined average audience of 106,703 (or 1.21 Rating %) for Astro 15+ on HISTORY SD and HD channels, making it the #1 programme on HISTORY this year.
“Whether it’s telling our 100,000 year history of mankind in a truly thrilling and cinematic way, or our very own Simon Yin getting down and dirty with the most extreme cultural past times and pratices of Asia, HISTORY™ is yet again proving that we deliver fascinating and entertaining programming to our audiences. We will continue to push the boundaries and challenge ourselves to deliver the best in factual entertainment” said Michele Schofield, SVP Programing & Marketing.
These latest achievements prove once again that HISTORY™ is on top of its game in the region’s factual channels, and continues to be a household favorite.
*Sources: Nielsen, The Philippines, Period: 1 October – 31 October 2012, Ranking based on prime time and whole day average rating among viewers 2+ on Mega Manila; Prime time : 2000hr-2400hr.
Kantar Media
*Channels on the Education/ Learning Pack: Animal Planet, National Geographic, Discovery Channel, National Geography WILD, BBC Knowledge, TLC
For Press Enquiries:
Strategic Public Relations Group
Regina Yeo
+65 6325 8232
regina.yeo@sprg.com.sg
AETN All Asia Networks
Hazel Yap
+65 6837 8921
hazel.yap@aetnallasia.com
Strategic Public Relations Group
Nicole Su
+65 6327 8267
nicole.su@sprg.com.sg
About HISTORY™ and HISTORY HD™
HISTORY™ and HISTORY HD™ are the leading destinations for revealing, award-winning original non-fiction series and event specials that connect history with viewers in an informative, immersive and entertaining manner across multiple platforms. Programming covers a diverse variety of historical genres ranging from military history to contemporary history, technology to natural history, as well as science, archaeology and pop culture. Among the network's programme offerings are hit series such as The Pickers, Kings of Restoration, Hidden Cities, Swamp People, Pawn Stars and Top Shot, as well as acclaimed specials including America The Story Of The US, Titanic: Mystery Solved, The Malayan Emergency, WWII Lost Films and 102 Minutes That Changed America.
For more information, please visit
Homepage www.historyasia.com
Facebook Page: http://www.facebook.com/HistoryAsiaTV
About AETN All Asia Networks
AETN All Asia Networks is a joint venture between A+E Networks and ASTRO All Asia Entertainment Networks that owns and operates the channels HISTORY and HISTORY HD, Bio.™ and Crime & Investigation Network™ across South East Asia, Hong Kong and Taiwan.