BITEC, Bangkok International Trade and Exhibition Centre, the leading trade and exhibition in Thailand, held a press conference to celebrate 15th anniversary of driving a successful business of exhibition and convention centre.
BITEC responds to the demands of the customers by highlighting the convention’s exceptional architecture, world-class engineering, expertise of personnel and cutting-edge technology & utilities. BITEC is ready to support the expansion of MICE (Meetings, Incentives, Conventions and Exhibitions) business segment, an advent of Asean Economic Community (AEC) by 2015 and other international events. BITEC targets to become one of world’s best exhibition and convention centres by 2020.
Miss Panittha Buri, Director of Marketing and Sales of BITEC, said, “Since the company started operating business and opened the convention centre in 1997, BITEC has set the clear goal to become a comprehensively-integrated exhibition and convention centre which responds to the customers’ demand. BITEC highlights include its outstanding architecture and world-class engineering, cutting-edge technology & utilities, professional team with knowledge, experience and determination to do the business with ethics and responsibility to the customers and the society. In addition, BITEC has paid attention to the environmental impact. Therefore, the company has succeeded in driving the business according to mission and has been recognized as one of the best exhibition and convention centres in the world as evidenced by the fact that BITEC has earned trust from international organisers to host many international meetings on a continuous basis. In addition, BITEC has received strong interest from an average of 3.3 million trade exhibitors and visitors who use the centre service every year. The trend is set to rise further”.
BITEC success has been guaranteed by both local and international institutions. BITEC has collected many awards thanks to various dimensions of its operations and services. In 2006, BITEC was named one of the top five best exhibition and convention centres in Asia-Pacific by the international exhibitors (surveyed by CEO Magazine “Industry Survey 2006” Edition). The company also received the top award as the best international operator from UFI, The Global Association of the Exhibition Industry. Furthermore, BITEC has been certified for its excellent safety management for hosting seminars and exhibitions since 2009 to 2015, Miss Panittha revealed.
BITEC does not only provide the space for organising exhibitions and meetings but also drive the business to respond to the needs of the businesspersons from every quarter of the world, including direct customers or indirect customers who have business connections with the sellers and buyers.
BITEC has played a vital part in advancing the industry locally and internationally to enjoy the success today and to respond to the growth of MICE (Meetings, Incentives, Conferences & Exhibitions) segment. BITEC has targeted to become “one of the world’s best exhibition and convention centres in 2020”.
BITEC’s 15th anniversary can be described by “BITEC’s Crystal Journey” or the combination of virtue and accomplishment which are polished and transformed into the brilliantly spectacular crystal.
BITC has also placed an attention on “sustainability” through setting up the sustainability policy and standard by promoting the participation of the staff to ingrain the concept of corporate governance. BITEC’s future target does not only make BITEC prosper but also contribute to the economic development of the nation.
Miss Panittha added that to cater to the lifestyle of new generation in the digital era with the popularity of mobile phone and social media, BITEC launched BITEC Application, the latest trendy application for people who are interested in events, exhibitions, trade exhibitions or online shopping. BITEC Application features 5 menus designed to respond to the needs of the customers. The five menus are “About BITEC”, a gathering of information and an introduction of BITEC menu, “Map & Point of Interest (POI)”, featuring the directions to BITEC and interesting information, “Facilities &Services”, designed to introduce facilities and services inside BITEC, “Event Calendar”, showing the activities at BITEC and reminders for the interested persons, and “Promotion Menu” to give away privileges to the customers experience via various marketing promotions.
BITEC Application is available in Thai and English. It is compatible with iOS4.3 to iOS6, iPhone and iPad as well as Android operating system via tablets and phones. The customers can easily access to BITEC Application regardless of the size of the screen. The customers can easily download BITEC Application from App Store or Google Play on their smartphones any time.
In addition, BITEC organised BITEC Half Marathon 2013 on a challenging new route under the concept “Dare to Change” with slogan “Wake Yourself Up to the Healthy Life, Challenge your Great Mind” on Sunday 24 February 2013 from 4.30-9.00 a.m. The objective is to invite everyone to start a new beginning and dare to step outside the box to enjoy the experience that they have never done before by joining forces to promote good health. Besides, the target group not only including all professional runners but also aspiring runners with positive energy to change by embarking on a new journey to contribute to themselves and the society. It is expected that the marathon should draw more than 2,500 participants.
BITEC Half Marathon 2013 is the international half marathon event with the international standard which comprises the walk and run fun activity on Bangna-Trad Road, which never hosts any marathon before. The marathon route begins from BITEC-Mega Bangna-BITEC.
The activities consist of Half-Marathon and Mini-Marathon for professional runners and Micro Marathon and Walk-Run activity for new runners. Every applicant has a chance to win air tickets, the lucky draw prizes and various souvenirs. The winners in each age category will receive the trophy and prize money worth more than 500,000 Baht from BITEC. Every runner who reaches finish line will receive the Finisher Medal and be entitled to participate in the prize draws to win free air tickets and many rewards. One of the highlights to spice up the marathon event is that the runners in fancy dress costumes will receive Limited Edition souvenirs from BITEC.