UAE residents will spend AED 1,282.3 per capita on personal care* by 2017 – Euromonitor International
With strong overall growth figures, a wide variety of special features and an unmatched range of international exhibitors, Beautyworld Middle East 2013, one of the world’s leading international trade fairs for beauty products, hair, fragrances and wellbeing, is set for a record 18th edition, with a 27% increase in space occupied and a 25% increase in exhibitor numbers over last year.
According to the latest research by Euromonitor International, official knowledge partner for Beautyworld Middle East, the UAE’s per capita spend on Personal Care* is estimated to reach AED 1,282.3 in 2017, a 13% increase on the spend just five years previously in 2012 which was estimated at AED 1,131.7.
The 2013 edition of the Epoc Messe Frankfurt-organised trade and networking mega event is set to open with robust growth across a wide range of sectors. With the Middle East’s appetite for high quality beauty and wellness products continuing unabated, organisers report strong interest in the Hair, Nails & Accessories and Cosmetics, Skincare & Fragrances focus areas in particular.
Speaking at a press conference announcing details of the upcoming Beautyworld Middle East 2013, Ahmed Pauwels, CEO of Epoc Messe Frankfurt said: “Beautyworld Middle East’s transformation over the years from being a simple beauty product exhibition into the internationally significant mega event on the beauty and wellness calendar that it is today, has partly been due to its success in adapting to the changing requirements of the market. By bringing in more special events, incorporating new elements and value additions, we hope to continue to play a constructive role in facilitating the ongoing development of the industry.”
Releasing some key industry trends and developments at the conference was Sana Toukan, Research Manager, Middle East for Euromonitor International. “The Middle East continues to be one of the most influential regions internationally for the beauty and wellbeing industry. With impressive growth figures, we expect to see continued strong interest coming in from international brands,” Toukan said.
According to Euromonitor International, strong economic growth in Saudi and a further increase in disposable income levels will boost sales in Beauty and Personal Care by 5.8% by 2017. Looking closer to home in the UAE, Beauty Specialist Retailers will benefit from the growing interest in specialised products and premium brands driven by rising disposable income.
Another clear trend that is expected to boost sales across Beauty and Personal Care is the growing interest in Men’s Grooming products both in the UAE and Saudi Arabia as the number of products available within this subcategory as well as the number of advertisements focusing on them is expected to soar.
Featuring for the first time at the exhibition will be the Beautyworld Middle East Boutique which is a new dedicated area devoted to niche premium products. This section will include the Elements showcase brought to the Middle East for the first time all the way from New York. Elements will feature key clients who will highlight a range of elite products, predominantly in the fragrance category.
Also new to Beautyworld Middle East 2013 will be the Organic Monitor Masterclasses which will focus on how to do business within the natural & organic cosmetics market. Meanwhile Tone It! By Pantone, the global authority on colour, will be a series of presentations on the Winter 2014 colour trends. These will be held alongside seminars on colours and trends in the cosmetics and fashion industries. A competition to vote for the region’s colour palette, held in association with Pantone will also be held on the run up to Beautyworld Middle East.
Beautyworld Middle East 2013 will include the full complement of the regular features at the show including, the Walk of Beauty by Madi International, Nail It! By OPI, Face It! By Enigma Beauty Group, Hair Education by the Salon Educators and the Spa & Salon Management Summit.
Beautyworld Middle East is also set to feature a wide range of product launches across all categories by international brands. Trade buyers, retailers, distributors and beauty industry professionals from around the world are expected to turn out in strength for the three-day trade fair.
Beautyworld Middle East
Dubai, UAE, 28 – 30 May 2013
Dubai International Convention and Exhibition Centre
-ENDS-
Roisin Bailey
Tel. +971 4 38 94 551
Fax +971 4 35 85 522
Roisin.bailey@uae.messefrankfurt.com
www.messefrankfurt.com
www.beautyworldme.com
